Whatever type of professional or entrepreneur you are at some point you will need to do some market research. That gap in the market doesn’t mean anything until you’ve done some research to make sure it’s viable.

Here are some tips on how to carry out your research.

It’s known that most people prefer to watch a video than read text or look at static images. Video usage is on the rise, with more than 95% of UK homes (and rising) have broadband its becoming much more accessible.  YouTube is rated the 3^rd most popular site in the world, video is here and here to stay.

The transactional nature of online shopping requires merchants to engage continuously and effectively with existing and potential customers. There are two basic challenges: attracting people and making them return repeatedly. The communication tools deployed must bring a fresh persuasive message, with a personalised touch related to the consumer’s behaviour. Here are just some of the tools that can facilitate effective relationships.

Christmas Cheer for Online Retail

The UK etail market grew by 17 per cent year-on-year to December 2009, higher than the 14 per cent annual growth recorded in December 2008. So what can we expect this year, after 12months of steadying economic climes followed by more budget cuts and the prospect of a double-dip recession?

Do you know what they are?

Google base in simple terms is an online database provided by Google. Users can add almost any type of content to the database in structured formats (such as XML, EXCEL, PDF etc). Recipes, classified ads, lecture notes - pretty much anything you can think of can be posted for free to Google Base.