If you have a mobile app floating around the mobile world Google has just released its new mobile app analytics tracking engine call Mobile Apps Analytics. This gives marketers and developers to view reports including metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases.

The reports are split into four main categories, acquisition, user, engagement reports and a set of outcome/business impact reports. The acquisition/user analysis reports track new and active users, Google Play traffic sources, app versions, and device overview. The engagement reports track user behaviour, engagement flow, and app crashes. The outcome/business impact reports track goal conversions and in-app purchases.

Identity this this is a fantastic tool if you have a mobile app. The reports will give you detail about your customers and market. We welcome the new set of tools, and although currently in beta, there is an online signup form.