Common Sense Approach to Web Usability- “Don’t make me think!”

Over the course of the next 12 weeks Identity will provide a series of topics, helpful tips and guides about Web Usability. The first topic we are discussing is called “Don’t make me think!”

Clients, customers and people we know often ask us:

“What’s the most important thing I should do if I want to make sure my website is easy to use”

The answer is simple. It’s not “Nothing important should never be more than 3 clicks away” or “Speak the user’s language” or even “Be consistent”.