For many people, Facebook is the first stop in any web-surfing session. It has developed into a highly engaging combination of online bulletin board, personal scrapbook and group communication network. But did you ever wonder why, being all those things, Facebook is free?

The search engines like to see that your site is growing. They like to see new content being added. It’s actually an important part of their algorithm. Many people add content when they optimize their site, and that is a great idea but you shouldn’t stop there. Create a plan to add content on an on­going basis. We all get busy and forget, but if there is a plan to guide and remind you, you are more likely to remember.