Its marketing but not as we know it! It isn't just the latest, greatest fad, it's a powerful mechanism to cultivate customer relationships and outclass big businesses without having to spend a fortune on infrastructure.

Measuring the success of your campaign is key to understanding what kind of an impact you are having in the market place. This is a golden rule in a successful social media marketing campaign. More on this later in the article.

Your Website

This is the face of your organisation and therefore is an important factor for your online marketing campaign. People will be directed to your site which will need to project the correct message about your business, brand, products and services. It will be one of the main points of contact between you and your customers, and the site that they will find through a web search for your business.

For many people, Facebook is the first stop in any web-surfing session. It has developed into a highly engaging combination of online bulletin board, personal scrapbook and group communication network. But did you ever wonder why, being all those things, Facebook is free?

The search engines like to see that your site is growing. They like to see new content being added. It’s actually an important part of their algorithm. Many people add content when they optimize their site, and that is a great idea but you shouldn’t stop there. Create a plan to add content on an on­going basis. We all get busy and forget, but if there is a plan to guide and remind you, you are more likely to remember.