Now that your site is optimized, your link campaign is under way and you are diving into social media, it’s time to talk about maintenance.

SEO is an ever changing industry. Optimization is not a “set it and forget it” kind of thing. You have to monitor rankings and tweak your site if the results you were hoping for don’t happen. Even if you get the results you were after, you need to stay on top of industry news and make any necessary changes to your site. If you don’t stay current with what the engines are looking for, you risk losing your rankings.