Identity will be giving you a series of short lessons to help you with getting better results in search engines. Currently Google has over 200 algorithms that are used to determine how your site will rank. No one knows the details of these algorithms work, but with industry testing and analysis we can use certain techniques that will help with your website ranking. There are no shortcuts (that are safe to use) or magic tricks. The closer you follow and implement the guide the better your site will perform.

Lesson One: Keyword Research and Competitor Analysis

Finding the right keywords is the foundation to your campaign.

Here is an outline of the steps you should follow for keyword research: