Why didnt we do this sooner?

What everyone says at some point during the first usability test of their web site.

Here are the main things we know about testing.

If you want a great site, you’ve got to test.

After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.

Testing reminds you that not everyone thinks the way you do, knows what you know, uses the Web the way you do.

We used to say that the best way to think about testing was that it was like travel: a broadening experience. It reminds you how different and the same people are, and gives you a fresh perspective on things.