Website design is such a subjective area that it is impossible to definitively say what makes a good design or not. However, there are some good design practises that help make a website more enjoyable and user friendly.

Before we go into specifics about what does actually make a good website, lets first take a step back and get down to the key factor in website design – that being you and your business! A fantastic floral design with beautiful colourful detailed pictures of plants is wasted on a car mechanics business brand! The key to a good website is marrying the customer’s business brand with designs that are visually appealing, good clear navigation and specific attention to usability, which will generate your conversions (a conversion is an action you would like a customer to achieve – e.g. an enquiry, or purchase of a product)