Design speaks volumes about your business
From the logical work flows and site structure, right the way through to the correct shade of colour on the text - design is important.
We all love to see things in action, identity provide you with viewable and in some cases clickable prototype designs so you get a good feel for your project.
Identity works with you until your design is perfect and ready for the next stage
As Paul Rand once said:
Simplicity is not the goal it's the by-product of a good idea...