Web design is the art and science of creating websites that are not only visually appealing but also functionally robust and user-friendly. It encompasses a variety of disciplines, including graphic design, user experience design, interface layout, and search engine optimisation.
Responsive web design is the practice of creating web pages that fluidly respond to the size of the user's screen. It prioritizes adaptability, allowing content to render correctly whether accessed from a desktop, tablet, smartphone, or even a smartwatch.
Branding design is about more than just a logo; it's about creating a comprehensive visual language that can be applied across all mediums and touchpoints of a brand. It's the visual story that encapsulates the essence of a brand and communicates it to the audience.
The key part of your site. The first part your customers will see. A User Interface (UI) is the space where interactions between humans and machines take place, either an app or a website. Identity are specialists in creating UIs that are high quality and match the branding/aesthetics of your company.
It is important to take into consideration the experience of the user when landing on your website. If the colours, images etc are not to a high standard, it can deter a user from staying on your site, and in turn losing a potential client. It is undeniable that customers prefer websites with impactful appearances and captivating features. We have produced many high-quality websites from a range of companies. Will yours be the next?
Fundamentally, a responsive design is a way of building a website that will automatically scale the sites content, to consider the size of the users device screen. We believe at identity it is key to have a responive design for your site, as it can help you solve a lot of problems. These days, it is highly more likely for a user to view your website from their phone or tablet, rather than a computer screen. Making a site mobile-friendly will improve the way it looks on both large and small screens. This will avoid any inessential resizing, scrolling or zooming that you would need to do on an unoptimized site. We aim to keep potential clients on a website, rather than having them frustrated by trying to naviagate a site not fit for their screen size and possibly losing their interest.
Previously, you would need to create multiple different sites to match every screen size. Designing just one site that adjusts itself accordingly is the way forward. By appealing to both mobile viewers and desktop users, you will ultimatly increase you target audience size leading to a rise in web traffic for your business.
Identity has many years of experience when it comes to optimisation of websites, will yours be the next?
At identity we offer a range of services that can help your business exceed. Besides just building high-quality websites for a range of businesses, we provide many more design services. A brand new logo for your website is always an option. An outdated logo can look out of place or off brand on a modern website, staying consistant creates an identity.
Keeping your clients up to date with newsletters and brochures is an excellent way to keep a consistant target audience.
When it came to building the new, updated site for Total Football Direct, the site needed to capture attention whilst maintaining a professional image. Every website we build has its own distinctive personality. Whether it’s playful, entrepreneurial or innovative, a site’s look, layout and content should reflect the personality of its brand.
The Total Football Direct website we created performed well and scored it's goals, in-turn they returned to us to create a sister site, Total Gymnastics Direct. Both websites share a recognisable branding to one another and are aimed at similar target markets yet they still boast their own individuality.
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We cannot fault the excellent service provided by Gavin and Nas at Identity Web Design. We recently took the opportunity to rebuild and improve our website and although this initially seemed a daunting task, Gavin and Nas made sure the process ran smoothly.They were always happy to help with any issues and now the website is up and running, the ongoing service is invaluable. Being able to just pick up a phone and having the confidence that any issues will be resolved quickly is extremely important to us.Identity have provided us with a website which meets all our requirements and will most certainly improve our online presence going forward. - Karen Cornforth, Managing Director
Excellent communication, very helpful, patient and lovely staff and a highly professional service. The team have completely transformed our website and they made the entire process as easy as possible. It's been a very long time since our website has been updated and we are delighted with the results. Thank you so much! - Helena Moles, Clinic Administrator
Like all of the responsively designed sites that leave our workshop, the new Suffolk Medical Clinic website will automatically adapt to fit the screen it’s being viewed on. Not only is this great for SEO, customers love the ease with which they can navigate the site and find the information they’re looking for. This was a big reason for the website update was to open a whole new avenue of mobile customers.
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Affordable Web Design tailored to suit your business.
The online marketplace is a good platform for you to expand your business beyond a physical store. An ecommerce platform enable you to sell a product online allowing you to reach a wider audience and grow your business. You will incur some costs involved in setting up an online store, however your financial outlay will be much smaller than a physical premises. You won't believe how easy it can be to start selling online with the right tools to drive your business.
Some ecommerce platforms we work with:
Hikashop - Easy to use & Highly customisable
WooCommerce - Integrates well to wordpress
Magento - Good option for larger stores
Shopify - One of the cheaper paid services
Bigcommerce - Easy to set-up a basic shop
Content managed websites are built on a foundation known as a Content Management System (CMS), which is a software application that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge.
Content managed websites revolutionise the way digital content is handled by providing a user-friendly interface where non-technical users can easily develop, edit, and publish content. This democratizes web design and content management, making it accessible to individuals and businesses of all sizes.
Some CMS platforms we work with:
Joomla - Easy to use and can be highly customised
WordPress - Well supported and developed platform
Drupal - Known for its power and scalability
WIX - Good for users with little experience
Squarespace - Pre-built website templates and drag-and-drop elements
Developing bespoke websites involves creating custom web solutions tailored specifically to the needs and preferences of a client. Unlike off-the-shelf products, bespoke websites are designed from the ground up to address the unique challenges and objectives of a business.
Creating a bespoke website is a collaborative and iterative process that requires a deep understanding of the client's business and a commitment to delivering a high-quality, personalised web presence.
Clients often approach us with specific requirements, it's an opportunity to provide a service that not only meets their immediate needs but also enhances the overall functionality and user experience of their website.
When it comes to selling products online there's a lot of platforms to pick from, each offering their own USP as to why you should use them. There are monthly paid services such as bigcommerce & shopify and then there are free open-source services such as WooCommerce, Hikashop and Magento each providing a great platform to start selling from.
With the paid services you do not have to worry about hosting the site yourself but may be limited in the amount of control you have over your website, especially in terms of design and customisation. Whereas with the free open-source platforms you have full control but have to arrange your own hosting and know quite a lot of technical knowledge to get them working the way you want to.
Content managed websites are powered by a Content Management System (CMS), which is a software application that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge.
A CMS simplifies the web design process by handling the basic infrastructure required for creating web pages, storing images, and other functions, allowing users to focus on the more forward-facing parts of a website
A CMS simplifies the web design process by handling the basic infrastructure required for creating web pages, storing images, and other functions, allowing users to focus on the more forward-facing parts of a website.
We recently decided to update our business with a new logo and website. We could not have asked for a better team to enable us to do so. Gavin and the Identity team patiently listened to what we wanted to achieve and offered plenty of advice, knowledge and design concepts. Nothing was too much trouble, with communication flowing freely throughout the planning, execution and transitioning process. Our website and new logo are now live and we have had such a positive response from both our old and new customers. Thank you, Gavin and team, for all your support throughout and ongoing, in making the completion of this project both smooth and successful.- Yvonne Jewell, Director
Introducing Lumberjacks. Lumberjacks approached identity looking to revitalise their logo, branding and replace their existing website with something much slicker and easier to manage.
The old website was flooded with colour, the new site utilises the colourful branding in a contemporary way with easy to use navigation throughout the website.
We created a feature rich ecommerce platform to cater for Lumberjacks diverse requirements. After working closely together with the client, we were able to fine-tune these features and create a site that did everything the client needed it to, allowing for easy amendment of products on the go and more.
Payments are taken securely via their preferred payment gateway PayPal, which has been integrated into the site to ensure a smooth experience.
The flexible e-commerce system allows for mass upload of categories, products, and related content saving time and resources in what could of been a time consuming process to do so.
View Website
Uniform Research - Award winning independent Menswear & lifestyle retailer based in Ipswich
Introducing the new and improved Uniform Research ecommerce website! A new responsive Magento website featuring a much more modern and stylish look and feel.
We opted for a white space design to keep the aesthetics, crisp whilst not detracting from the beauty of their high-end products.
We developed a feature rich ecommerce platform on Magento 2 to cater for the Uniform Research diverse requirements. After working closely together with the client, we were able to fine-tune these features and create a site that did everything the client needed it to, allowing for easy amendment of products on the go, stock management, invoicing and much more.
View Website
I have received impressive service from Identity. They have designed me a stellar website for my clothing outlet. I'm very satisfied with their services and would highly recommend. - Daniel Le Sauvage, Manager
Affordable Web Design tailored to suit your business.
Developing bespoke websites involves creating custom web solutions tailored specifically to the needs and preferences of a client. Unlike off-the-shelf products, bespoke websites are designed from the ground up to address the unique challenges and objectives of a business.
Creating a bespoke website is a collaborative and iterative process that requires a deep understanding of the client's business and a commitment to delivering a high-quality, personalised web presence.
Clients often approach us with specific requirements, it's an opportunity to provide a service that not only meets their immediate needs but also enhances the overall functionality and user experience of their website.
Content managed websites are built on a foundation known as a Content Management System (CMS), which is a software application that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge.
Content managed websites revolutionise the way digital content is handled by providing a user-friendly interface where non-technical users can easily develop, edit, and publish content. This democratizes web design and content management, making it accessible to individuals and businesses of all sizes.
Some ecommerce platforms we work with:
Joomla - Easy to use and can be highly customised
WordPress - Well supported and developed platform
Drupal - Known for its power and scalability
WIX - Good for users with little experience
Squarespace - Pre-built website templates and drag-and-drop elements
The online marketplace is a good platform for you to expand your business beyond a physical store. An ecommerce platform enable you to sell a product online allowing you to reach a wider audience and grow your business. You will incur some costs involved in setting up an online store, however your financial outlay will be much smaller than a physical premises. You won't believe how easy it can be to start selling online with the right tools to drive your business.
Some ecommerce platforms we work with:
Hikashop - Easy to use & Highly customisable
WooCommerce - Integrates well to wordpress
Magento - Good option for larger stores
Shopify - One of the cheaper paid services
Bigcommerce - Easy to set-up a basic shop
Bespoke web development refers to the process of creating a custom web platform that is specifically tailored to meet the unique needs and objectives of a business. Unlike using pre-built templates or platforms, bespoke web development allows for greater flexibility, customisation, and the inclusion of unique features that set a company's web presence apart from its competitors.
Customisation: Bespoke web development involves building a site from the ground up, which means every element, from functionalities to user flows and aesthetic elements, is created to align perfectly with the business's.
Collaboration: This process requires close collaboration between the client and the development team to ensure that the final product not only looks distinct but also delivers an unparalleled user experience and meets the business's strategic.
Scalability and Flexibility: A bespoke website is designed with scalability in mind, allowing for future growth and changes without the constraints of a pre-designed template. This can lead to higher returns and cost savings as the business.
Standout Online Presence: With 75% of users judging a company's credibility based on its website design, having a unique and standout online presence is crucial. Bespoke web development provides the opportunity to craft an online presence that is as unique as the business itself.
Content managed websites are powered by a Content Management System (CMS), which is a software application that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge.
A CMS simplifies the web design process by handling the basic infrastructure required for creating web pages, storing images, and other functions, allowing users to focus on the more forward-facing parts of a website
A CMS simplifies the web design process by handling the basic infrastructure required for creating web pages, storing images, and other functions, allowing users to focus on the more forward-facing parts of a website.
We recently decided to update our business with a new logo and website. We could not have asked for a better team to enable us to do so. Gavin and the Identity team patiently listened to what we wanted to achieve and offered plenty of advice, knowledge and design concepts. Nothing was too much trouble, with communication flowing freely throughout the planning, execution and transitioning process. Our website and new logo are now live and we have had such a positive response from both our old and new customers. Thank you, Gavin and team, for all your support throughout and ongoing, in making the completion of this project both smooth and successful.- Yvonne Jewell, Director
Introducing Lumberjacks. Lumberjacks approached identity looking to revitalise their logo, branding and replace their existing website with something much slicker and easier to manage.
The old website was flooded with colour, the new site utilises the colourful branding in a contemporary way with easy to use navigation throughout the website.
We created a feature rich ecommerce platform to cater for Lumberjacks diverse requirements. After working closely together with the client, we were able to fine-tune these features and create a site that did everything the client needed it to, allowing for easy amendment of products on the go and more.
Payments are taken securely via their preferred payment gateway PayPal, which has been integrated into the site to ensure a smooth experience.
The flexible e-commerce system allows for mass upload of categories, products, and related content saving time and resources in what could of been a time consuming process to do so.
View Website
Uniform Research - Award winning independent Menswear & lifestyle retailer based in Ipswich
Introducing the new and improved Uniform Research ecommerce website! A new responsive Magento website featuring a much more modern and stylish look and feel.
We opted for a white space design to keep the aesthetics, crisp whilst not detracting from the beauty of their high-end products.
We developed a feature rich ecommerce platform on Magento 2 to cater for the Uniform Research diverse requirements. After working closely together with the client, we were able to fine-tune these features and create a site that did everything the client needed it to, allowing for easy amendment of products on the go, stock management, invoicing and much more.
View Website
I have received impressive service from Identity. They have designed me a stellar website for my clothing outlet. I'm very satisfied with their services and would highly recommend. - Daniel Le Sauvage, Manager
Affordable Web Design tailored to suit your business.
Basic resources for starter websites.
10GB Storage
50GB Monthly Bandwidth
100% SSD Storage
50% off Standard SSL
*All hosting platforms can be scaled
With extra resources, this plan allows you to up your game and grow.
40GB Storage
Free SSL Certificates
Daily Backups with 1-click Restore
Automatic Daily Security Scans
*All hosting platforms can be scaled
Game changing, fully-managed VPS hosting.
2x Core
2MB DDR4 RAM
25GB SSD Storage
400GB Bandwidth
*All hosting platforms can be scaled
When it comes to powerful website hosting, you're looking at services that offer robust performance, high uptime, and the ability to handle large volumes of traffic without compromising speed or user experience. Here are some key features to look for in a powerful web hosting service:
High Performance: Look for hosting that provides fast loading times and optimized server response to ensure a smooth user experience.
Scalability: The ability to scale resources quickly to manage spikes in traffic is crucial for high-traffic websites.
Reliability: A hosting service with a high uptime guarantee ensures that your website is always available to users.
Security: Strong security measures, including SSL certificates, firewalls, and regular backups, protect your site from threats.
Support: Quality customer support that's available 24/7 can be invaluable, especially if you encounter issues or need technical assistance.
Cloud website hosting is a service that allows individuals and organisations to make their website accessible via the internet using cloud resources. This type of hosting provides a flexible, scalable, and often cost-effective way to host websites, with benefits such as high uptime, fast performance, and the ability to handle large spikes in traffic.
Here are some key points about cloud hosting:
Scalability: Easily scale resources up or down based on your website's traffic.
Reliability: Multiple servers ensure your website remains online even if one server goes down.
Performance: Distributed resources can lead to faster load times for your website.
Cost-Effectiveness: Pay only for the resources you use, rather than a flat rate.
Ipswich Office:
Web Design Ipswich
Stour Suite
7 Wherry Lane
Ipswich IP4 1LG
Chelmsford Office:
Web Design Chelmsford
Waterhouse Business Centre
Cromar Way
Essex CM1 2QE
Call us: 01473 807014
Email: info@identitywebdesign.co.uk
