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Our Design and Development Process

At Identity Web Design, we take a structured, collaborative approach to design and development, ensuring your responsive site is crafted with care at every stage.

1. Discovery & Strategy - We begin by learning about your business, audience, goals, and competitors. This sets the foundation for a design strategy that meets your objectives and speaks directly to your customers.

2. Wireframing & UX Planning - We plan your site’s structure, layout, and user flow to ensure a streamlined experience across all screen sizes. This step helps us prioritize content and optimize for both engagement and increased conversions.

3. Responsive Design - Our designers create stunning visuals that scale and adapt across all devices. We focus on spacing, typography, and high quality imagery to create an elegant and cohesive look.

4. Front-End Development - We code your site using clean, semantic HTML, CSS, and JavaScript to ensure responsiveness, performance, and compatible across all browsers and devices.

5. CMS Integration - We implement a robust content management system tailored to your needs — giving you the freedom to edit and grow your site as your business evolves.

6. Testing & Launch - Before going live, we rigorously test your responsive site on desktops, laptops, tablets, and mobile phones to ensure perfection across the board.

7. Support & Growth - After launch, we continue to support your site’s evolution — through performance monitoring, updates, and optional marketing services to help you attract more traffic and convert more leads.

Why Identity Web Design?

Here’s why businesses across Suffolk, Essex, and beyond choose us as their responsive web design company:

Experience That Matters: Founded in 2009, we’ve been designing and developing websites for over a decade. Our team brings real-world expertise to every project — combining creative design with smart tech.

Full-Service Capabilities: We’re more than a web design agency — we’re your digital partner. From branding and copywriting to search engine optimization and post-launch support, we’ve got your back.

Transparent, Collaborative Approach: We keep you in the loop every step of the way. No jargon, no surprises — just clear communication, honest timelines, and work you can be proud of.

Ecommerce Platforms We Work With

We’re fluent in the leading ecommerce web platforms, including:

Shopify – Ideal for fast, scalable deployment with excellent usability.

WooCommerce – Flexible and powerful for WordPress users who want full control.

Magento – A robust choice for large-scale businesses needing advanced customization.

BigCommerce – Feature-rich, cloud-based, and perfect for medium to large businesses.

Custom Solutions – We also build from the ground up if your needs go beyond standard platforms.

Not sure what platform is best for your ecommerce business? We’ll help you choose the right tech based on your budget, goals, and operations.

Ecommerce Website Design That Converts

Here’s what makes our ecommerce web solutions stand out

Custom Web Design for Online Stores: Your business is unique, and your ecommerce store should be too. We create fully custom designs that reflect your brand and make shopping feel effortless for your customers. Expect clean navigation, intuitive product displays, and attention to every detail.

Optimized Shopping Cart & Checkout: Our shopping cart systems are fast, secure, and simple to use. From browsing to purchase, we minimize friction and maximize ease.

High Quality Images That Sell: Visuals matter — especially in online retail. We add high-quality images to your product listings, galleries, and banners. This helps your products stand out and gives customers the confidence to click “Add to Cart.”

Built-In SEO for Search Engine Visibility: We build every ecommerce website with search engines in mind. Clean code, a good structure, fast load times, and metadata support mean your site can rise in Google rankings. This will help you attract more organic traffic.

Secure Payment Gateways: We use trusted payment gateways like Stripe, PayPal, Klarna, and Apple Pay. This gives your customers a smooth and safe checkout experience.

Mobile-Friendly Ecommerce Site Design: Over 60% of shoppers use mobile devices. We create ecommerce websites that work well on all screen sizes. This includes desktops, tablets, and smartphones.

Our Ecommerce Development Capabilities

From landing page performance to back-end management systems, we provide the tools to grow.

Custom Features & Integrations: Whether you need advanced product filters, personalized recommendations, user reviews, or multi-language support, we can build it. Need to integrate with CRMs, inventory tools, shipping software, or social media platforms? We've got you covered.

Powerful CMS & Inventory Control: Manage your products, customers, and orders easily. We set up intuitive content management systems so you can run your ecommerce store without a developer. Upload new products, update prices, and track inventory in real time.

Scalable Ecommerce Solutions: Our ecommerce solutions grow with your business. They can change a small store with 10 products into a large catalogue with thousands of items.