Whenever we start work on a new job we like to take the time to try and understand the company we’re working with to get a good idea of their identity, goals and USP. With Aztaro, one of our most recent clients, this was especially important as their brand appeals to the luxury market. This meant that they needed a website that would reflect their quality and their clientele, showcases their outstanding products in the process.
Aztaro creates and sells a range of luxurious, hand crafted homeware products including throws, cushions, bedspreads and table linens. Many of the designs in the collection draw on classic themes, giving the pieces a timeless look and feel of real quality.
Full featured ecommerce
In order for these luxurious products to reach the audience they deserve, we created a site with full featured ecommerce capabilities built in. Customers can explore the hand crafted range, before selecting their favourite pieces and purchasing them online.
To allow customers to browse the Aztaro website quickly and easily when they’re on the go – and to improve the website’s SEO – we built the new Aztaro shop to be fully responsive. This means that its content will automatically adjust to fit the screen it’s being viewed on, making it easy for customers to shop from their phones and tablet computers.
To help customers discover the full range of products, and transform their homes in the process, we linked various related pieces together. Customers will now automatically be shown other products they may like when browsing and purchasing bedspreads, cushions and linens on the shop, making it easy for them to find the accessories they’re looking for.
Once they’ve purchased a product from the shop and received their order, customers can now leave reviews on the Aztaro site. A useful tool for future customers and a great way to acknowledge the hard work the Aztaro team do, this new feature is an essential ecommerce tool.
By integrating Sage Pay into the new site, we’ve allowed Aztaro to accept a range of payment methods including debit and credit cards. Having a name like Sage Pay managing the payment portal will give customers confidence when making a purchase online.