Our Work

Working together to help businesses grow

Simplicity is not the goal, it's the by-product of a good idea.

Why use Chatbots on your website

Why use Chatbots on your website

Chatbots have made some amazing progress since their creation, which can be dated back to 1966, with the appearance of ELIZA, one of the principal language handling PC projects to be made for IBM. How times have progressed since then, regularly now you can be having a 'discussion' with what you believe is a human and you are speaking with a well developed chatbot. We see chatbots as a critical development industry that will keep on making huge progress all through 2020 and beyond.

unknowingly, many of us are using a chatbot daily. This could be through using Apple’s Siri, Google Assistant or a ‘live chat’ application on a website that reacts just like a human would. How many times have you recently visited a website and a ‘chat now’ option opens? Been halfway through an online buying process and a chat window appears trying to address any concerns or issues? They have become the norm in many autonomous circumstances.

Continue reading
604 Hits
0 Comments

Why digital marketing is important in the current climate

digital market covid

The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.

Continue reading
753 Hits
0 Comments

Open for Business as Usual

marina

We would like to reassure you that we will be operating as usual and committed to following the Public Health Englands official advice, to ensure we keep every employee safe during the current coronavirus situation. We are currently still contactable at the office number with the normal telephone and email as usual. We are also contactable via our personal emails and mobile numbers as detailed below:

Continue reading
1075 Hits
0 Comments

COVID-19 Ways to keep updated

covid 19

These are uncertain times and it’s going to be difficult for everyone to stay safe and businesses survive, but we are here for you. We can help you with updates to keep your businesses employees and connections well COVID-19 informed.

Continue reading
388 Hits
0 Comments

Ensuring Excellence: How To QA a Website

QA

QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.

Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.

Continue reading
936 Hits
0 Comments

Engage your customers this season

xmasiscoming

You may have noticed spooky elements throughout our website over the halloween period such as spiders and our pumpkin logo. Why? It’s a fun way of engaging your websites users whilst keeping things relevant to the current season. Expect to see more christmas themed areas appearing throughout our site soon.

Continue reading
1152 Hits
0 Comments

Cool 'Cool' Websites for Summertime

summer websites 

 

With summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

Continue reading
2541 Hits
0 Comments

Are you ready to reach your target audience?

google banner

 

When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.

Continue reading
1997 Hits
0 Comments

SEO Tips for your business startup

seo

As a newly established company it can be an uphill struggle to get visitors to your website and an even bigger struggle to convert these visitors into customers. The most efficient way of generating the traffic is via search engines such as Google & Bing, otherwise you are completely depending on potential customers having already heard of you and directly searching you out or referrals from other marketing media. Therefore SEO needs to be at the forefront of most businesses marketing efforts.

How can you achieve SEO success from the very beginning?

We are going to talk through what elements to keep in mind when developing a solid SEO strategy when launching your new business start-up.

Continue reading
3437 Hits
0 Comments

Celebrating over 10 years of business

celebrate

Identity recently passed the 10 years in business mark and to celebrate we are going to take a look at how things have changed over that time

Continue reading
989 Hits
0 Comments

Which CMS is the best fit for your business?

Wordpress Joomla Drupal

What is a CMS?

A CMS or a 'Content Management System' allows you to control and manage the content within your web site - without  any technical know-how. With a CMS you can very easily add, delete images and edit text in your web site on the fly, without needing any web developers. Simply put, If you are fimiliar with microsoft word you are at the required technical level to make changes, easily!

Continue reading
1727 Hits
0 Comments

Get your website into the Christmas spirit

merryxmas min

Christmas is fast approaching, an important time for any business. The UK alone online sales in 2016 exceeded the £140 billion mark, meaning there's plenty of business to be won and it's equally important to get an edge on your competitors.

Customers love seeing businesses get into the Christmas spirit. However, it is essential that your seasonal branding is meaningful, attractive and - most importantly, in keeping with your brand. 

Look through our top tips for getting into the Christmas spirit.

Continue reading
1195 Hits
0 Comments

Is your website up to date?

Image3x2 1

Although you can’t see it your server needs updating from time to time. PHP 7 a programming language your website operates on recently released the first major update in over a decade. This is an important update because the update covered imperative security updates, as well as offering increased speed compared to previous versions.

Continue reading
1529 Hits
0 Comments

Leverage the True Power of AdWords with these handy Tips

Leverage the True Power of AdWords with these handy Tips

AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.

  1. Take advantage of Adwords Audiences

Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.

Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.

  1. Take time to learn the interface.

Continue reading
1338 Hits
0 Comments

Free Web Hosting

hosting cat

What do you get?

  • 2 GB of disk space
  • 10 GB bandwidth
  • 1 hosted website
  • 1 MySQL database
  • No subdomains
  • No domain aliases
  • PHP mail() or SSL are provided as paid addon.
  • It's 100% FREE
Continue reading
1818 Hits
0 Comments

Kick off your digital marketing campaign this world cup

Fifa

The world cup is fully underway with England progressing nicely, but have you kicked off your world cup campaign?

The world cup is a big event with a lot of excitement surrounding it making it the perfect tool to boost your campaign. 

 

We've put together some tips to help get you underway:

Continue reading
1051 Hits
0 Comments

Why your business needs a professional logo

angular logo template 1061 222

 

So you're looking to start up a new business venture and there's a lot of work to be done before launch. Everything's taking time, effort and of course money so why fork out a sizable amount of money for a logo when you could design one yourself? It can't be that hard, can it?

Well, before you start drawing up drafts you may want to consider the reasons why businesses have professional logos

Continue reading
2011 Hits
0 Comments

Using Social Media to influence your Blog

blog marketing

 

You may or may not already be aware but Social Media goes hand in hand with promoting your blog. Blogging is a great way to get visitors to your website but writing an enticing blog is just the start, you need to then promote this blog, the perfect platform for this is Social Media.

Continue reading
1657 Hits
0 Comments

Spring Clean: How to refresh your website for Spring

spring

 

Spring has sprung and with that comes the time to refresh and renew the old, that goes for your website too. Now is the perfect time to take a fresh look at your old website and objectively look at how you can breathe new life into it.

Continue reading
1902 Hits
0 Comments

GDPR – What does it mean for your website?

 

compliance

What is GDPR?

The General Data Protection Regulation (GDPR) is a series of changes to the way data is captured and handled by everyone in the EU. The intention is to regulate and give more control to website users more control over their data is captured and handled. If you control a website and capture data from a user, they have the right to request that you erase this data.


When?

25th May 2018

Does this affect me?

Continue reading
2301 Hits
0 Comments

Contact Us Ipswich

Contact Us Chelmsford

Tweet Tweet

identityweb Contact us for a free no-obligation quote or an informal chat about your website & digital marketing goals… https://t.co/tXHLaJUdbJ
identityweb SEO and digital marketing are key for any business. Identity offer tailored marketing plans to fit your business… https://t.co/xpSTjg7qvY