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Cool 'Cool' Websites for Summertime

summer websites 

 

With summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

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Are you ready to reach your target audience?

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When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.

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SEO Tips for your business startup

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As a newly established company it can be an uphill struggle to get visitors to your website and an even bigger struggle to convert these visitors into customers. The most efficient way of generating the traffic is via search engines such as Google & Bing, otherwise you are completely depending on potential customers having already heard of you and directly searching you out or referrals from other marketing media. Therefore SEO needs to be at the forefront of most businesses marketing efforts.

How can you achieve SEO success from the very beginning?

We are going to talk through what elements to keep in mind when developing a solid SEO strategy when launching your new business start-up.

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Celebrating over 10 years of business

celebrate

Identity recently passed the 10 years in business mark and to celebrate we are going to take a look at how things have changed over that time

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Which CMS is the best fit for your business?

Wordpress Joomla Drupal

What is a CMS?

A CMS or a 'Content Management System' allows you to control and manage the content within your web site - without  any technical know-how. With a CMS you can very easily add, delete images and edit text in your web site on the fly, without needing any web developers. Simply put, If you are fimiliar with microsoft word you are at the required technical level to make changes, easily!

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Get your website into the Christmas spirit

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Christmas is fast approaching, an important time for any business. The UK alone online sales in 2016 exceeded the £140 billion mark, meaning there's plenty of business to be won and it's equally important to get an edge on your competitors.

Customers love seeing businesses get into the Christmas spirit. However, it is essential that your seasonal branding is meaningful, attractive and - most importantly, in keeping with your brand. 

Look through our top tips for getting into the Christmas spirit.

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Is your website up to date?

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Although you can’t see it your server needs updating from time to time. PHP 7 a programming language your website operates on recently released the first major update in over a decade. This is an important update because the update covered imperative security updates, as well as offering increased speed compared to previous versions.

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Leverage the True Power of AdWords with these handy Tips

Leverage the True Power of AdWords with these handy Tips

AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.

  1. Take advantage of Adwords Audiences

Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.

Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.

  1. Take time to learn the interface.

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Free Web Hosting

hosting cat

What do you get?

  • 2 GB of disk space
  • 10 GB bandwidth
  • 1 hosted website
  • 1 MySQL database
  • No subdomains
  • No domain aliases
  • PHP mail() or SSL are provided as paid addon.
  • It's 100% FREE
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Kick off your digital marketing campaign this world cup

Fifa

The world cup is fully underway with England progressing nicely, but have you kicked off your world cup campaign?

The world cup is a big event with a lot of excitement surrounding it making it the perfect tool to boost your campaign. 

 

We've put together some tips to help get you underway:

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Why your business needs a professional logo

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So you're looking to start up a new business venture and there's a lot of work to be done before launch. Everything's taking time, effort and of course money so why fork out a sizable amount of money for a logo when you could design one yourself? It can't be that hard, can it?

Well, before you start drawing up drafts you may want to consider the reasons why businesses have professional logos

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Using Social Media to influence your Blog

blog marketing

 

You may or may not already be aware but Social Media goes hand in hand with promoting your blog. Blogging is a great way to get visitors to your website but writing an enticing blog is just the start, you need to then promote this blog, the perfect platform for this is Social Media.

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Spring Clean: How to refresh your website for Spring

spring

 

Spring has sprung and with that comes the time to refresh and renew the old, that goes for your website too. Now is the perfect time to take a fresh look at your old website and objectively look at how you can breathe new life into it.

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GDPR – What does it mean for your website?

 

compliance

What is GDPR?

The General Data Protection Regulation (GDPR) is a series of changes to the way data is captured and handled by everyone in the EU. The intention is to regulate and give more control to website users more control over their data is captured and handled. If you control a website and capture data from a user, they have the right to request that you erase this data.


When?

25th May 2018

Does this affect me?

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Identity at Business East 2018

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Identity shall be once again attending Colchester Business East. It's a great place for businesses to showcase their services and network with like-minded people.

The event is on Thursday 8th March running from 10am - 4pm and is free to attend.


pinballDue to its popularity last year we will once again be holding a pinball tournament with prizes to be won.

Be sure to stop by our stand 40B for a chat and your chance to win.

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5 reasons why website security is important

web secuirty

Website security is important a hacked or malware infected website can result in:

Loss of reputation, Loss of website operatons, Blacklisted website

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Which E-commerce system is the best fit for your business?

Website E Commerce


Choices, choices, choices


When it comes to selling products online there are many platforms from which to do so each offering their own USP as to why you should use them. There are monthly paid services such as bigcommerce & shopify and then there are free open-source services such as Magento & Hikashop, each providing a great platform to start selling from.

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Social media marketing trends to look out for in 2018

social media trends

As we approach the end of 2017, it’s time to begin planning forward to 2018. Whilst any predictions thus far are pure speculation on how the industry will adapt in 2018, it’s something worth thinking about. Here are some of the key things we predict that you can expect to see more of.

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Get More Customers this Christmas

xmasiscoming

OK so it is a little early to start speaking about Christmas (maybe not for everyone 😊) but a little preparation now could really pay off.

In this newsletter we will discuss things you can do with your internet presence to give it a boost this Christmas.

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How to Get More Visitors to Your Website

Ok, so you have your nice shiny website, but wait a minute… where are the visitors? Let’s take a look at some methods of getting some visitors to your website.

get more visitors for free

 

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