Gaskell Wool Rich, are passionate about wool loop pile carpet. They keep up-to-date with the latest design trends and include them in their luxurious range and it was about time their website did the same.
Gaskell approached identity looking to update their website with something which expanded their websites capabilities whilst being easy to navigate and manage updates for themselves.
A must for any modern website is to be fully responsive, with many users browsing websites from a range of different sized devices. Their previous website wasn't responsive which in turn was losing Gaskel potential business. Their new website is fully responsive, leading to higher google rankings as well as a better user experience on any device.
The new design features many images of their luxurious woolen range, is clear and concise without too many aspects to distract the user from finding what they are searching for
Search Engine Optimised
The carpet industry can be a competetive one with many companies vying for the top google rankings. Gaskell had some highly competetive search terms which with time we are proud to announce have been able to establish them as leaders for.
The new carpet search feature adds another way for users to quickly find what they are searching for via a form with search filters. This added dimension has lead to an increase in sales and recevied lots of positive feedback.
Find a Retailer
The find a retailer feature utilises the users postcode and returns in both a list anp map view the closest retailers to that postcode, simple but effective.
To find out more about our website design skills, or to discuss a project of your own, get in touch with a member of our team today. Contact us