Introducing My Overalls. My Overalls approached Identity looking to start selling their exciting new product online.
As a brand selling a high fashion, contemporary product, it was imperative that the website complemented this image. A minimalist yet smart website, featuring very few colours lends itself quite well to the existing branding whilst also not detracting attention away from what's imporant, the products.
Like all of the responsively designed sites that leave our workshop, the new My Overalls site will automatically adapt to fit the screen it’s being viewed on. Not only is this great for SEO, customers love the ease with which they can navigate the site and find the information they’re looking for. This was a big reason for the website update was to open a whole new avenue of mobile customers, which My Overalls are now benefiting from.
Full featured CMS
The full featured CMS that we built into the new site will help My Overalls to control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fee's for future website updates, allowing for live product changes and more.
We created a feature rich ecommerce platform to cater for My Overalls diverse requirements. After working closely together with the client, we were able to fine-tune these features and create a site that did everything the client needed it to, allowing for easy amendment of products on the go and more.
My Overalls utilises an SSL certificate. The use of an SSL adds a padlock to let the browsing users know that this is a safe, trusted website that they are browsing. Google also favours sites which use an SSL certificate over ones which do not.
To find out more about our website design skills, or to discuss a project of your own, get in touch with a member of our team today. Contact us