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AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.

1. Take advantage of Adwords Audiences

Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.

Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.

2. Take time to learn the interface.

OK so it is a little early to start speaking about Christmas (maybe not for everyone 😊) but a little preparation now could really pay off.

In this newsletter we will discuss things you can do with your internet presence to give it a boost this Christmas.

Ok, so you have your nice shiny website, but wait a minute… where are the visitors? Let’s take a look at some methods of getting some visitors to your website.

We have 10 tips, 5 for business and 5 for specifically for online shops. It’s Christmas, love it or hate it it’s time to get selling!

None ecommerce:

Timeline Cover Photos

Changing your social media cover photo is quite easy, there are plenty of templates online. If you struggle designing or creating one yourself maybe you can get a professional bespoke image made up for you. Make sure you have a call to action on the image so that people know what to do.

Let it Snow

Another quick win is snow… There are lots of snow effects that can be installed on your site, so why not? It’s snowing on our site now – check it out: https://www.identitywebdesign.com

Here are some facts you may not have known:

• 2.6 Billion smart phone users.

• Mobile friendly sites are shown first in search results.

• Users prefer mobile friendly sites

• Customers come back to mobile friendly sites

• Engange more customers

With more people searching for new products and services online than ever before, having a trustworthy, well designed and easy to use website is more important than ever. And, in fact, most visitors will use your site’s content and aesthetics to make a snap decision about your business within seconds of logging on.

View new website: www.londonarthouse.com

After another busy week in the Identity Web Design office, we’re pleased to announce that our latest project is finished and ready for action. After a complete overhaul, the Mr Tomkinson site now has a great new look, a strong identity and an easy to use layout. Perfect for desktop and mobile users alike, the new site will help to give this high quality business the web presence it deserves.

View new website: www.mrtomkinson.co.uk

Whenever we produce a shiny new website, we like to take a minute to sit back and appreciate our hard work and the impressive results we’ve achieved. So here goes...

A great example of what our know-how, experience and innovation can produce is the new The-Shop@86 website. Replacing an old, tired looking site, the new online shop we’ve built for the business shows off their popular products, casts the company in the best possible light and ensures a fantastic, smooth experience for every user who visits the retailer.

View new website: www.shopat86.co.uk

Whatever kind of business you run, a modern, attractive and comprehensive site is a must if you want to stay ahead of the competition. Not only is a contemporary website more eye-catching, the easy to use nature and glitch-free workings of a modern site will help to ensure happy customers and a smooth user experience.

The brand new Collins Skip Hire website is a fantastic example of this. Clean and contemporary, the site now provides existing and potential customers with all of the information they need. A quick look at the old site will show just how much the company image has been transformed by this online facelift, giving it a new look and a brand new appeal.

View new website: www.collins-skiphire.co.uk

Over the past few months, the team’s will power has been on overdrive not to blow life savings on a property in the Italian countryside!

Based in Italy, our client Italian Homes Limited came to Identity looking for a new responsive property listing site.

View new website: www.italianhomesltd.com