The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.
We would like to reassure you that we will be operating as usual and committed to following the Public Health Englands official advice, to ensure we keep every employee safe during the current coronavirus situation. We are currently still contactable at the office number with the normal telephone and email as usual. We are also contactable via our personal emails and mobile numbers as detailed below:
AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.
Take advantage of Adwords Audiences
Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.
Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.
Take time to learn the interface.
OK so it is a little early to start speaking about Christmas (maybe not for everyone 😊) but a little preparation now could really pay off.
In this newsletter we will discuss things you can do with your internet presence to give it a boost this Christmas.
We have 10 tips, 5 for business and 5 for specifically for online shops. It’s Christmas, love it or hate it it’s time to get selling!
Timeline Cover Photos
Changing your social media cover photo is quite easy, there are plenty of templates online. If you struggle designing or creating one yourself maybe you can get a professional bespoke image made up for you. Make sure you have a call to action on the image so that people know what to do.
Let it Snow
Another quick win is snow… There are lots of snow effects that can be installed on your site, so why not? It’s snowing on our site now – check it out: https://www.identitywebdesign.com
Here are some facts you may not have known:
2.6 Billion smart phone users.
Mobile friendly sites are shown first in search results.
Users prefer mobile friendly sites
Customers come back to mobile friendly sites
Engange more customers
With more people searching for new products and services online than ever before, having a trustworthy, well designed and easy to use website is more important than ever. And, in fact, most visitors will use your site’s content and aesthetics to make a snap decision about your business within seconds of logging on.
View new website: www.londonarthouse.com
After another busy week in the Identity Web Design office, we’re pleased to announce that our latest project is finished and ready for action. After a complete overhaul, the Mr Tomkinson site now has a great new look, a strong identity and an easy to use layout. Perfect for desktop and mobile users alike, the new site will help to give this high quality business the web presence it deserves.
View new website: www.mrtomkinson.co.uk