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Interesting web and identity news

Tristan is a talented young designer with an eye for detail

Are you ready to reach your target audience?

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When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.

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Cool 'Cool' Websites for Summertime

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With the brink of summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

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Why is it important to own your own UK domain name?

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Domain name ownership is important


Your domain name identifies your business on the internet. Whoever controls your domain can shut down your website or lose it for you altogether. This person is referred to as the registrant, often the person who purchased the domain name, it could be your web company, it could be an employee, it could be anyone. However, the person who should be in control of your domain should be someone trusted with high authority within the business, usually the owner.

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Atmosphere Capital Go Live

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Atmosphere Capital have just gone live with their brand new website. Atmosphere Capital came to identity looking to have a logo and website designed which reflected their professionalism, whilst being clear and concise. Take a look at what was achieved:

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Old Website? Don't let your website hold you back

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  • Is your website old and tired?
  • Are you sure its sending the right message to your customers?
  • Do you need your site to do more for you?

A new website with a fresh and modern design could really benefit your business and this is how:

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What are the top content management systems?

What is a content management system (CMS)?

A CMS is a platform on which websites can be built upon which allows the owner to create and manage their content with little technical know-how.

What are the best CMS available?

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Case Study: Gatehouse Insurance

Gatehouse Insurance

Every website we build has its own distinctive personality. Whether it’s playful, entrepreneurial or innovative, a site’s look, layout and content should reflect and enhance the personality of its owner.

When it came to building the new, updated site for Gatehouse Insurance, the main impression the site needed to convey was trustworthiness. As a leader in its field, Gatehouse Insurance provides essential financial services to customers across the country. The new site needed to not only inspire confidence in the people that visited the site, it also needed to showcase the company’s expertise, experience and reliability. 

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Case study: Osmo Partners

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Here at Identity, we work with clients from a wide range of backgrounds. From businesses involved in the construction and service industries to corporate clients based in the heart of the City, our expert team can turn their talents to any brief and any style of design.

One of our most recent clients, Osmo Partners, is a great example of this. Their high end clientele and corporate image made it important for the new site to be slick, stylish and contemporary. Our designers rose to the challenge, delivering a site that is not only eye-catching, but practical and future-proof as well.

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DHA Global

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DHA Global contacted identity looking to replace their existing website with a responsive multilingual one which would insight confidence into visitors looking to undertake training courses. The main objectives were to maximise conversions per user visit, to list courses in a clear and concise manor and to design the site responsively to reach as many users as possible.

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Just Launched: Cephas Public Policy

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Cephas came to identity looking to launch a new website to promote their services in the world of public policy

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