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Interesting web and identity news

Tristan is a talented young designer with an eye for detail

Why digital marketing is important in the current climate

digital market covid

The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.

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Open for Business as Usual

marina

We would like to reassure you that we will be operating as usual and committed to following the Public Health Englands official advice, to ensure we keep every employee safe during the current coronavirus situation. We are currently still contactable at the office number with the normal telephone and email as usual. We are also contactable via our personal emails and mobile numbers as detailed below:

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COVID-19 Ways to keep updated

covid 19

These are uncertain times and it’s going to be difficult for everyone to stay safe and businesses survive, but we are here for you. We can help you with updates to keep your businesses employees and connections well COVID-19 informed.

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Ensuring Excellence: How To QA a Website

QA

QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.

Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.

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Engage your customers this season

xmasiscoming

You may have noticed spooky elements throughout our website over the halloween period such as spiders and our pumpkin logo. Why? It’s a fun way of engaging your websites users whilst keeping things relevant to the current season. Expect to see more christmas themed areas appearing throughout our site soon.

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Are you ready to reach your target audience?

google banner

 

When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.

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Cool 'Cool' Websites for Summertime

summer banner

With the brink of summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

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Why is it important to own your own UK domain name?

domain pic

Domain name ownership is important


Your domain name identifies your business on the internet. Whoever controls your domain can shut down your website or lose it for you altogether. This person is referred to as the registrant, often the person who purchased the domain name, it could be your web company, it could be an employee, it could be anyone. However, the person who should be in control of your domain should be someone trusted with high authority within the business, usually the owner.

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Atmosphere Capital Go Live

atsmosphere capital main

Atmosphere Capital have just gone live with their brand new website. Atmosphere Capital came to identity looking to have a logo and website designed which reflected their professionalism, whilst being clear and concise. Take a look at what was achieved:

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Old Website? Don't let your website hold you back

responsive design

  • Is your website old and tired?
  • Are you sure its sending the right message to your customers?
  • Do you need your site to do more for you?

A new website with a fresh and modern design could really benefit your business and this is how:

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identityweb Contact us for a free no-obligation quote or an informal chat about your website & digital marketing goals… https://t.co/znXHEjBNRc