Interesting web and identity news

Boat Gear Direct

web development boatgeardirect

After 25 years of of supplying mooring equipment and products, Boat Gear Direct came to Identity needing an e-commerce website update. Their old site was not responsive, not easy to manage or update and was looking dated. After a consultation with the client we then went forth and produced a responsive e-commerce website which can be updated with ease, and has a modern minimalistic feel.

View Website

Having unsuccessfully tried other website design companies it has been a pleasure to work with ‘Identity Web Design’. Although we use computers at our workplace we do not employ anyone with the skills that would be required to create the all singing and dancing website that we were dreaming of.

Gavin and his team have gently guided us through the process of web design with expertise, patience and humour resulting in a superb web presence for our company.

We will certainly use them for other projects and I have pleasure in recommending them to others.

Paul Elliott – Managing Director

Modern Look

The old website was flooded with colour, the new site utilises the colourful branding in a contemporary way witth easy to use navigation throughout the website.

Responsive Design

Like all of the responsively designed sites that leave our workshop, the new Boat Gear Direct site will automatically adapt to fit the screen it’s being viewed on. Not only is this great for SEO, customers love the ease with which they can navigate the site and find the information they’re looking for. This was a big reason for the website update was to open a whole new avenue of mobile customers, which Boat Gear Direct are now benefitting from. 

Full featured CMS

The full featured CMS that we built into the new site will help Boat Gear Direct to control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fee's for future website updates, allowing for live product changes and more.


We created a feature rich ecommerce platform to cater for Boat Gear Directs diverse requirements. After working closely together with the client, we were able to fine-tune these features and create a site that did everything the client needed it to, allowing for easy ammendment of products on the go and more.

CSV Stock upload

Boat Gear Directs new system allows for them to merge their database with their existing one saving them alot of time which can now be focus their efforts on their business.

Postcode Based Shipping

Many of the orders they were recieveing were somewhat bespoke and difficuilt to stamp a standard postage price upon, we implemented a custom postcode based shipping feature to allow customers to effortlessly place an order and allows time for Boat Gear Direct to simply do what they do best.  

Secure Payments

Customers feel confident making a purchase by utlising our secure payment gateway which has Paypal integrated.

To find out more about our website design skills, or to discuss a project of your own, get in touch with a member of our team today. Contact us

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