News

Interesting web and identity news

Boat Gear Direct

web development boatgeardirect

After 25 years of of supplying mooring equipment and products, Boat Gear Direct came to Identity needing an e-commerce website update. Their old site was not responsive, not easy to manage or update and was looking dated. After a consultation with the client we then went forth and produced a responsive e-commerce website which can be updated with ease, and has a modern minimalistic feel.

View Website

Continue reading
1766 Hits
0 Comments

If your website isn't responsive google will not list you in 2017.

229

You may or may not be aware that Google is prioritising mobile sites for 2017. Google is separating it’s search indexes for mobile users to prioritise results which are easily readable and relevant to the user. This means that responsive websites will receive a massive boost in search engine results from mobiles and appear above desktop websites.

"93% of online experiences begin with a google search"

Continue reading
3236 Hits
0 Comments

Take control of your website

MacBook Air Mockup

Modern websites are built using content management systems (CMS) enabling you to:

  • Easily update your website
  • View statistics
  • Manage products for your store
  • Manage users
  • And more!

You can take full control of your website. A CMS is a powerful tool working behind the scenes that enables end users with little to no technical knowledge to make changes to their website. This is the biggest advantage of a CMS, no need to pay for simple changes to your website, with the ability to assign tasks and roles and to check progress at any time. This can be anything from administering text and image changes to moving around the positions of elements on a page.

Continue reading
2537 Hits
0 Comments

The perfect way to plan and design your website

plan your website

It takes more than creativity to design a great website. Five critical steps leading up to the design phase.

Step 1 Sitemap and User Flow

You have conducted industry research, completed a competitor analysis but there are two important questions you need to consider.
Have you identified your top three priorities for the website? This will help to drive the key areas to the website and include clear call to actions.
What does a successful website look like? This is very important for the planning of the website and to create a successful SITEMAP (navigation).


Continue reading
1544 Hits
0 Comments

The Best Go To Meeting Alternatives

meeting alternatives

Thanks to the huge technological advances we’ve seen in recent years, remote working, learning and collaboration aren’t just possible, they’re easy, efficient and practical. Programmes like GoToMeeting allow colleagues in different geographical locations to work together on developing projects and make it easy for experts to hold webinars and online learning sessions.

To help you make the most of your digital working capabilities, we’ve chosen five of our favourite seminar programmes that you can use to expand your online capabilities and bring your business right up to date.  

Continue reading
1572 Hits
0 Comments

7 mistakes to not make with your Ecommerce business

mistakes

Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.

We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:

Continue reading
2670 Hits
0 Comments

Key Factors to consider for a new website

web design

There are many different factors to consider when creating a new website heres a rundown of a few things you may not of considered

Continue reading
1831 Hits
0 Comments

Is your website Search Engine Optimized?

search engine optimisation website

Are you using the right keywords?

Search engines rely on keywords to identify the content of a webpage. Keywords define what end-users can expect to find on your website so should relate to the products and services you offer.

For example, we are a web design company based in Ipswich so our primary keywords are:

  • Web design
  • Web designers
  • Web development
  • Web-based services
  • Ipswich
Continue reading
1570 Hits
0 Comments

Does Your Website Attract The Right Traffic and Convert Customers?

website design

The purpose of having a website is to sell your products and services. That’s most likely why you paid a web designer to build you one.

So it is understandable you are frustrated that your prized digital asset is not giving you a return on your investment. But don’t panic. If your website is not attracting the right traffic and converting customers, there could be an easy fix.
Continue reading
1905 Hits
0 Comments

Does Your Website Reflect Your Business Goals?

website business goals

Every business needs an objective. And to be successful online, your website should reflect your brand and communicate your business goals to customers.

Your website is the virtual reality of your physical business. It is your shop window in the digital world. It should therefore reflect your company’s expertise within your industry.

The two questions online consumers ask are, does this company have what I need and can I trust them to deliver? Trust and authority is a massive influence in online sales.

You website is often the first time a customer becomes aware of your brand. This is your opportunity to make a first and lasting impression. It is vitally important that the design is up-to-date and visually engaging.

More to the point, it has to reflect the type of business you are and what you can do for the customer. Your website should give you an air of authority visitors will trust.

Continue reading
2547 Hits
0 Comments

Contact Us Ipswich

Contact Us Chelmsford

Accreditations

bark

web design accreditations

Tweet Tweet

identityweb Contact us for a free no-obligation quote or an informal chat about your website & digital marketing goals… https://t.co/FsDlFojXGn