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Interesting web and identity news

Does Your Website Design Build Trust?

trusted web design

Whether they’re buying a new TV, investing in printed marketing materials, booking a holiday, planning a wedding or picking up a few last minute presents, people like to do business with companies they trust. No one wants to be ripped off, disappointed or let down at the last minute. So as people browse the web in search of products or services, they automatically gravitate towards websites that look trustworthy.

Building trust through web design is an established practice and a lot of web design companies work hard to develop graphics, features and techniques that will help people trust a business, converting them from visitors into customers as they go. If it’s been a while since your company website had a redesign, or you’re launching a brand new business onto the web, taking the time to ensure your website looks and feels trustworthy could pay dividends in the future.

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Is your website responsive?

responsive design

In the last few years, the popularity of the mobile web has sky rocketed. In 2015, the number of Google searches performed on mobile devices outstripped the number made on laptops and desktops. A third of Brits now see their phone as their go-to internet browsing device and smartphone use has increased 394% in the last four years.

As well as making for interesting statistics, these figures show the importance of the mobile web. Companies that want to connect with their customers regardless of their geographical location have to invest in getting their site ready for the mobile web, otherwise they may miss out and risk giving their business to the competition.

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Getting stuck into 2016

newyear 2016

Now that the fug of Christmas has finally warn off and the New Year is well and truly underway, it’s time take a look at your business and make sure that it’s ready to take advantage of everything 2016 has to offer. From revamping your website to boosting your social media presence, there are lots of ways to improve your company’s marketing potential and help it to achieve the success it deserves.

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Colour coos and creative contemplation!

More to colour with colour background FW

 

Colours sway our moods, emotions, ideas and decision making on a day to day basis! 

Here at Identity Web Design we incorporate this in to the making of your website to attract your intended target market!

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Mobile friendly sites and App Indexing rank higher on Google listings!

Responsive Design

 

Use this google tool to find out instantly if your website is mobile friendly: http://bit.ly/19Mo96I

Why is this Important? 

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Reflecting on 2014

Identity 2014

With 2015 well under way at Identity we’ve taken a quick look back at last year as well as a snapshot of what this year has in store for us!

Last year the word ‘team’ was certainly the theme. We made sure that we not only grew in size but knowledge too, making sure that we stayed at the very cusp of the ever-evolving world of technology and online media.

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Anglia Business Exhibition 2014

ABE-logo

 

Identity are attending the Anglia Business Exhibition 2014.

Stand No 027 - Floor Plan

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10 Some ecard Valentines to Tickle Your Funny Bone

Someecards-Hearts

 

Tackle the high pressure this Valentine's Day by arming yourself with humor. (Chocolate doesn't hurt either.) Some ecards helps keep things light with rib-tickling ecards perfect for lovers, singletons and scrooges.

Scroll through 10 of our favorites and share with your special someone.

 

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Free Newsletter Campaign - Happy Christmas!

email marketing

Wish your customers a Happy New Year and drive traffic to your business.

We are giving away a free newsletter campaign with every new website in December and January!* Wow!

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6 Tips for Entrepreneurs During the Holidays - Relax a little

Holidays

 

If you’re an entrepreneur or self-employed, chances are you struggle with taking any real time off. Sure, your lifestyle may allow you to “work from anywhere,” but you’re not recharging the batteries when you’re chained to your smartphone or iPad, even while sitting at the beach.

It’s never easy for a business owner to take time off. For starters, taking a week off usually means no paycheck for that time. And more importantly, when you're a solo entrepreneur or small business owner, there’s the very practical matter of figuring out who's going to mind the shop and take care of clients in your absence.

Fortunately, with many clients and vendors also taking vacations for the holidays, the end of the year is practically the one time when it’s easy to sneak in some guilt-free and stress-free time off. Here are a few tips to make your holiday time off as smooth as possible:

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