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Interesting web and identity news

Animal, vegetable, or mineral?

 

thinkWhy web users like mindless choices

 

Web designers and usability professionals have spent a lot of time over the years debating how many you can expect users to click to get what they want without getting too frustrated. Some sites even have design rules stating that it should never take more than a specified number of clicks (usually three) to get to any page in the site.

On the face of it, "number of clicks to get anywhere" seems like useful criteria. But over time we have come to think that what really counts is not the number of clicks it takes us to get to where we want (although there are limits), but rather how hard each click is - the amount of thought required, and the amount of uncertainty about whether we are making the right choices.

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ISSBA Business Event - Monitor Winner!

 

issbaThank you to all those that visited the identity stall on the ISSBA business event 28th April.

The event proved a great success with more than a hundred stands ranging from accountants to waterproof cushions! There were some fantastic business at the event giving out free advice and help where needed. Everyone had excellent opportunities to network and build up some good local business relationships.

On the day Identity were giving away a free 20” Dell monitor! The competition was drawn by fellow stall member, Shelli Moyes from MPM Computer Consultants who forfeited her go just for the opportunity!

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Identity attend ISSBA

 

issba

Identity are attending the Issba Suffolk Business Exhibition 2010

2-7pm 28th April at Trinity Park Conference Centre.

 

The exhibition is a fantastic opportunity for local small to medium sized companies to network and promote their business. Last year 1300 people attended the Suffolk Business Exhibition, so this year it should be a roaring success!

Win a Dell Monitor!

 

dellTwo consultants from Identity will be available to answer any general or specific questions you may have about the web and your businesses online strategy. 

On the day we will be giving away a brand new 20" Dell IN2010N Black Widescreen LCD Monitor, which you will be able to use for your own personal use. Make sure to pay us a visit and see how you can win this fantastic prize!

Identity look forward to meeting you!

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How Much Does a Website Cost?

cheap-websitesHow much does a website cost? Very often we get asked this question and there is no easy answer for it!

The cost all depends on the individual project, some smaller website projects can cost as little as £800 while others can be £15,000+

Quite often after carefully acquiring all the requirements of a project, and taking time to prepare a full proposal that is as detailed as we can make it including the price required to complete the project, a client may say:

“I’ve seen you can get a website now for £99, why is your quote so high, and can you do it for less?”

We appreciate it’s a recession, and businesses haven’t got cash to spend, but there’s a problem here.

We have an office we pay rent for, computers and software to buy, equipment to rent and service, staffed with web designers, web developers, SEO specialists.

The average experience in identity web design is 10 years to learn and practice what we do, and we spend hours every day learning new skills. It’s a highly skilled practice.

Web design does not only need artistic flare, but the art needs to be translated using web standards, programming languages, server/client integration, HCI and unit testing, relational database and SQL understanding, XML...

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