As we ease into our post lockdown future it has been interesting see a huge rise in eCommerce sales of 88%. With redtrictions to high street retail to some extent still in place we are observing larger numbers of people shopping online now more than ever. Hopefully sooner rather than later, this global threat will pass, and physical stores will resumer business as usual. As current barriers such as airline closures and social distancing measures are removed, will we ever return to business as usual? What could the new ‘normal’ look like? The future is looking strong for e-commerce with these recent trends in online spending not looking at dropping off anytime soon.

The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.

These are uncertain times and it’s going to be difficult for everyone to stay safe and businesses survive, but we are here for you. We can help you with updates to keep your businesses employees and connections well COVID-19 informed.

QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.

Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.

You may have noticed spooky elements throughout our website over the halloween period such as spiders and our pumpkin logo. Why? It’s a fun way of engaging your websites users whilst keeping things relevant to the current season. Expect to see more christmas themed areas appearing throughout our site soon.

With summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.

As a newly established company it can be an uphill struggle to get visitors to your website and an even bigger struggle to convert these visitors into customers. The most efficient way of generating the traffic is via search engines such as Google & Bing, otherwise you are completely depending on potential customers having already heard of you and directly searching you out or referrals from other marketing media. Therefore SEO needs to be at the forefront of most businesses marketing efforts.

How can you achieve SEO success from the very beginning?

We are going to talk through what elements to keep in mind when developing a solid SEO strategy when launching your new business start-up.

Identity recently passed the 10 years in business mark and to celebrate we are going to take a look at how things have changed over that time

What is a CMS?

A CMS or a 'Content Management System' allows you to control and manage the content within your web site - without  any technical know-how. With a CMS you can very easily add, delete images and edit text in your web site on the fly, without needing any web developers. Simply put, If you are fimiliar with microsoft word you are at the required technical level to make changes, easily!