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How to pick the right web company for you

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Before a project even gets underway a crucial decision from the offset can be selecting the right company to take your project forwards. Whether you opt to work with us or not, we want to help you ask the right questions to make the best choice for your business and requirements. Before acquiring website quotes and making your decision you may want to consider the following:

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Total E-commerce - A complete e-commerce solution

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Identity recently created two e-commerce sites, firstly we created the Total Football Direct website which performed well and scored it's goals, in-turn they retured to us to create a sister site, Total Gymnastics Direct. Both e-commerce websites share a recognisable branding to one another and are aimed at similar target markets yet they still boast their own individuality. Both sites have benefited enormously from moving their products online.

View Total Football Direct View Total Gymnastics Direct

The online marketplace is a good platform for you to expand your business. We are going to explain what kind of advantages there are by sharing what we know about online selling.

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Web Design Trends: What to expect in 2021

web trends

Web design trends are constantly emerging and evolving to provide a better experience for your website users. Recently we have seen the rise of mobile first design, strong graphics, and an engaging user experience.

Look with us at 7 trends which are already being widely implemented onto sites:

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Love is in the air - Valentine’s Day Ecommerce Marketing Tips and Tricks

 love in the air

Valentine’s Day is one of the major e-commerce holidays, we have shared some tips and tricks, which you may find useful.

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Ecommerce - Sell your products online

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new projectPowerful Shopping Tools

Safe, Secure & Fast

Identity design and build Ecommerce websites in Suffolk, which is where we are also based. Residing locally has a massive impact on project scope when it comes to building an ecommerce site for local business over one which is not. We build websites for businesses of all sizes and industries.
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Ensuring Excellence: How To QA a Website

excellence qa

QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.

Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.

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Business during covid Xmas Are you ready?

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Christmas is nearly upon us, an important time for any online business, now more so than ever. During the lockdown period online sales have risen exponentially and this is a trend we can expect to continue long into the festive period. Now is the time to prepare your site and hit the ground running when shoppers begin searching for gifts, The UK alone online sales in 2019 exceeded the £160 billion mark, meaning there's plenty of business to be won and it's equally important to gain an advantage over your competitors.

Take a look with us at some meaningful branded elements which you can implement to get your site into the Christmas spirit:

 

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Keep your customers informed during lockdown with notifications

coivd notification

As we prepare to enter a national lockdown on the coming Thursday now is the perfect time to get your business prepared to continue it's services during the 4 week period. Many overlook the importance of notifying their client base with how the business is changing to remain in safe operation, with many people at home checking online the businesses website should always be your first port of call. We can help you with updates to keep your businesses employees and connections well informed. lets take a look at some of these methods and how they work effectively

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Post-Lockdown: The future of eCommerce

What is the Future of Ecommerce ecommerce website design company

 

As we ease into our post lockdown future it has been interesting see a huge rise in eCommerce sales of 88%. With redtrictions to high street retail to some extent still in place we are observing larger numbers of people shopping online now more than ever. Hopefully sooner rather than later, this global threat will pass, and physical stores will resumer business as usual. As current barriers such as airline closures and social distancing measures are removed, will we ever return to business as usual? What could the new ‘normal’ look like? The future is looking strong for e-commerce with these recent trends in online spending not looking at dropping off anytime soon.

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Why digital marketing is important in the current climate

digital market covid

The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.

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