As a newly established company it can be an uphill struggle to get visitors to your website and an even bigger struggle to convert these visitors into customers. The most efficient way of generating the traffic is via search engines such as Google & Bing, otherwise you are completely depending on potential customers having already heard of you and directly searching you out or referrals from other marketing media. This is why SEO needs to be at the forefront of most businesses marketing efforts.

How can you achieve SEO success from the very beginning?

We are going to talk through what elements to keep in mind when developing a solid SEO strategy when launching your new business startup.

Identity recently passed the 10 years in business mark and to celebrate we are going to take a look at how things have changed over that time

What is a CMS?

A CMS or a 'Content Management System' allows you to control and manage the content within your web site - without  any technical know-how. With a CMS you can very easily add, delete images and edit text in your web site on the fly, without needing any web developers. Simply put, If you are fimiliar with microsoft word you are at the required technical level to make changes, easily!

Christmas is fast approaching, an important time for any business. The UK alone online sales in 2016 exceeded the £140 billion mark, meaning there's plenty of business to be won and it's equally important to get an edge on your competitors.

Customers love seeing businesses get into the Christmas spirit. However, it is essential that your seasonal branding is meaningful, attractive and - most importantly, in keeping with your brand. 

Look through our top tips for getting into the Christmas spirit.

Although you can’t see it your server needs updating from time to time. PHP 7 a programming language your website operates on recently released the first major update in over a decade. This is an important update because the update covered imperative security updates, as well as offering increased speed compared to previous versions.

AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.

1. Take advantage of Adwords Audiences

Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.

Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.

2. Take time to learn the interface.

What do you get?

• 2 GB of disk space
• 10 GB bandwidth
• 1 hosted website
• 1 MySQL database
• No subdomains
• No domain aliases
• PHP mail() or SSL are provided as paid addon.
• It's 100% FREE

The world cup is fully underway with England progressing nicely, but have you kicked off your world cup campaign?

The world cup is a big event with a lot of excitement surrounding it making it the perfect tool to boost your campaign. 

We've put together some tips to help get you underway:

So you're looking to start up a new business venture and there's a lot of work to be done before launch. Everything's taking time, effort and of course money so why fork out a sizable amount of money for a logo when you could design one yourself? It can't be that hard, can it?

Well, before you start drawing up drafts you may want to consider the reasons why businesses have professional logos

You may or may not already be aware but Social Media goes hand in hand with promoting your blog. Blogging is a great way to get visitors to your website but writing an enticing blog is just the start, you need to then promote this blog, the perfect platform for this is Social Media.