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What is pay per click?

 

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What is pay per click?

In the hyper competitive world of online promotions and marketing, finding new and effective ways to attract visitors to a site can make all the difference to new and growing businesses.

Though there are lots of ways to improve SEO, drive web traffic and increase brand awareness, one of the most effective online marketing tools available to small and medium sized enterprises is pay per click advertising. Easy to initiate and affordable to run, pay per click campaigns have been shown to produce significant results time after time.

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Merry Christmas & Happy New Year 2015

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Wishing you all a very Merry Christmas and a Happy New Year.

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12 Questions to Ask Before Hiring an SEO Expert

SEO12ways

So how do you vet an SEO expert when the days of the "quick fix" are dead and gone?

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Time to be Responsive

What does Responsive mean in the world of web and should I upgrade my website?

"In simple terms, a responsive web design uses "media queries" to figure out what resolution of device it's being served on."

responsive design

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Landing Pages: Turn Traffic into Conversion.

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Turn your internet traffic into money! Simply a landing page is a page on a website where you send traffic that prompts a specific action. Landing pages can be the most important pages of your website. In this article we will speak about traffic sources and the benefits of a good landing page.

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Modern SEO Techniques

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We have visited SEO a lot in our blog and its always a hot topic. Over recent months Google has released numerous updates to its search algorithm heavily affecting many millions of sites. We at identity are constantly bombarded with spam from so called SEO companies promising to rank your site. With on page / off page optimization, link building, white hat, black hat, blogging - it’s a scary world out there.

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Some reasons why content is king in 2013

content

Time to revamp your website content?

Taking the time to understand and recognise the growing value of good online content is a must for 2013. Whether it’s to help optimise keywords for your website or to present your information across various platforms that now exist, what is quite clear content is king!

Below are some reasons why?

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Pay As You Go Advertising

search

For most types of advertising, you pay for people to see your ad. With Google Adwords advertising you only pay when they click to visit your website. So you get exactly what you pay for - more customers. And because this is pay-as-you-go advertising, you have complete control.

money iconControl how much you spend

You can set a daily spending limit and an amount you're happy to pay for people to click on your ad.

user iconControl who sees your ad

Your ad will only appear when potential customers are searching online for relevant terms you've chosen to describe your business.

target iconTarget your customer audience

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Social Media Marketing Campaign

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Its marketing but not as we know it! It isn't just the latest, greatest fad, it's a powerful mechanism to cultivate customer relationships and outclass big businesses without having to spend a fortune on infrastructure.

Measuring the success of your campaign is key to understanding what kind of an impact you are having in the market place. This is a golden rule in a successful social media marketing campaign. More on this later in the article.

Your Website

This is the face of your organisation and therefore is an important factor for your online marketing campaign. People will be directed to your site which will need to project the correct message about your business, brand, products and services. It will be one of the main points of contact between you and your customers, and the site that they will find through a web search for your business.

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Google Analytics For Mobile App Developers

If you have a mobile app floating around the mobile world Google has just released its new mobile app analytics tracking engine call Mobile Apps Analytics. This gives marketers and developers to view reports including metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases.

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