QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.

Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.

Christmas is nearly upon us, an important time for any online business, now more so than ever. During the lockdown period online sales have risen exponentially and this is a trend we can expect to continue long into the festive period. Now is the time to prepare your site and hit the ground running when shoppers begin searching for gifts, The UK alone online sales in 2019 exceeded the £160 billion mark, meaning there's plenty of business to be won and it's equally important to gain an advantage over your competitors.

Take a look with us at some meaningful branded elements which you can implement to get your site into the Christmas spirit:

Chatbots have made some amazing progress since their creation, which can be dated back to 1966, with the appearance of ELIZA, one of the principal language handling PC projects to be made for IBM. How times have progressed since then, regularly now you can be having a 'discussion' with what you believe is a human and you are speaking with a well developed chatbot. We see chatbots as a critical development industry that will keep on making huge progress all through 2020 and beyond.

unknowingly, many of us are using a chatbot daily. This could be through using Apple’s Siri, Google Assistant or a ‘live chat’ application on a website that reacts just like a human would. How many times have you recently visited a website and a ‘chat now’ option opens? Been halfway through an online buying process and a chat window appears trying to address any concerns or issues? They have become the norm in many autonomous circumstances.

We would like to reassure you that we will be operating as usual and committed to following the Public Health Englands official advice, to ensure we keep every employee safe during the current coronavirus situation. We are currently still contactable at the office number with the normal telephone and email as usual. We are also contactable via our personal emails and mobile numbers as detailed below:

These are uncertain times and it’s going to be difficult for everyone to stay safe and businesses survive, but we are here for you. We can help you with updates to keep your businesses employees and connections well COVID-19 informed.

With summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.

As a newly established company it can be an uphill struggle to get visitors to your website and an even bigger struggle to convert these visitors into customers. The most efficient way of generating the traffic is via search engines such as Google & Bing, otherwise you are completely depending on potential customers having already heard of you and directly searching you out or referrals from other marketing media. Therefore SEO needs to be at the forefront of most businesses marketing efforts.

How can you achieve SEO success from the very beginning?

We are going to talk through what elements to keep in mind when developing a solid SEO strategy when launching your new business start-up.

Identity recently passed the 10 years in business mark and to celebrate we are going to take a look at how things have changed over that time

What is a CMS?

A CMS or a 'Content Management System' allows you to control and manage the content within your web site - without  any technical know-how. With a CMS you can very easily add, delete images and edit text in your web site on the fly, without needing any web developers. Simply put, If you are fimiliar with microsoft word you are at the required technical level to make changes, easily!