Interesting web and identity news

How to pick the right web company for you

website quotes

Before a project even gets underway a crucial decision from the offset can be selecting the right company to take your project forwards. Whether you opt to work with us or not, we want to help you ask the right questions to make the best choice for your business and requirements. Before acquiring website quotes and making your decision you may want to consider the following:

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Total E-commerce - A complete e-commerce solution


Identity recently created two e-commerce sites, firstly we created the Total Football Direct website which performed well and scored it's goals, in-turn they retured to us to create a sister site, Total Gymnastics Direct. Both e-commerce websites share a recognisable branding to one another and are aimed at similar target markets yet they still boast their own individuality. Both sites have benefited enormously from moving their products online.

View Total Football Direct View Total Gymnastics Direct

The online marketplace is a good platform for you to expand your business. We are going to explain what kind of advantages there are by sharing what we know about online selling.

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Why use an EPOS system?


"We cannot fault the excellent service provided by Identity Web Design. We recently took the opportunity to rebuild and improve our website and although this initially seemed a daunting task, Identity Web Design made sure the process ran smoothly. We also took the opportunity to integrate our new EPOS system, which works beautifully"
Karen Cornforth - Managing Director

Consumer expectations have never been as high as they are today, and with so much competition for their attention, the smallest issue can be the difference between keeping and losing customers to the business around the corner.

Using an EPOS system could have a positive impact on the smooth running and effectiveness of your business, lets look at why:

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Web Design Trends: What to expect in 2021

web trends

Web design trends are constantly emerging and evolving to provide a better experience for your website users. Recently we have seen the rise of mobile first design, strong graphics, and an engaging user experience.

Look with us at 7 trends which are already being widely implemented onto sites:

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Ensuring Excellence: How To QA a Website

excellence qa

QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.

Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.

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Business during covid Xmas Are you ready?


Christmas is nearly upon us, an important time for any online business, now more so than ever. During the lockdown period online sales have risen exponentially and this is a trend we can expect to continue long into the festive period. Now is the time to prepare your site and hit the ground running when shoppers begin searching for gifts, The UK alone online sales in 2019 exceeded the £160 billion mark, meaning there's plenty of business to be won and it's equally important to gain an advantage over your competitors.

Take a look with us at some meaningful branded elements which you can implement to get your site into the Christmas spirit:


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Why use Chatbots on your website

Why use Chatbots on your website

Chatbots have made some amazing progress since their creation, which can be dated back to 1966, with the appearance of ELIZA, one of the principal language handling PC projects to be made for IBM. How times have progressed since then, regularly now you can be having a 'discussion' with what you believe is a human and you are speaking with a well developed chatbot. We see chatbots as a critical development industry that will keep on making huge progress all through 2020 and beyond.

unknowingly, many of us are using a chatbot daily. This could be through using Apple’s Siri, Google Assistant or a ‘live chat’ application on a website that reacts just like a human would. How many times have you recently visited a website and a ‘chat now’ option opens? Been halfway through an online buying process and a chat window appears trying to address any concerns or issues? They have become the norm in many autonomous circumstances.

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Open for Business as Usual


We would like to reassure you that we will be operating as usual and committed to following the Public Health Englands official advice, to ensure we keep every employee safe during the current coronavirus situation. We are currently still contactable at the office number with the normal telephone and email as usual. We are also contactable via our personal emails and mobile numbers as detailed below:

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COVID-19 Ways to keep updated

covid 19

These are uncertain times and it’s going to be difficult for everyone to stay safe and businesses survive, but we are here for you. We can help you with updates to keep your businesses employees and connections well COVID-19 informed.

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Cool 'Cool' Websites for Summertime

summer websites 


With summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

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identityweb Something to wet your appetite? Successful design is based around users, your brand, goals and objectives.…