News

Interesting web and identity news

Google Base / Google Merchant Centre

google-base

Do you know what they are?

Google base in simple terms is an online database provided by Google. Users can add almost any type of content to the database in structured formats (such as XML, EXCEL, PDF etc). Recipes, classified ads, lecture notes - pretty much anything you can think of can be posted for free to Google Base.

You'll need a Google Account in order to post anything to Google Base. Once you've signed up for one (which, by the way, gives you access to all of Google's services, some of which we have discussed in our previous newsletters), you can start uploading content to Google Base.

Ok sounds great so far, but what about Google Merchant Centre? Ok so the possibilities of loading your recipes, pictures, advert to be searched by millions and millions of people is exciting. However, all those people can also search for products! If you own an online ecommerce shopping cart then without submitting your products to the merchant centre you are missing out on potentially lots and lots of customers!

So how does it work? Simple! You can set up a feed that can either be manual or automatic (depending on your shopping cart) to your Google account and you’re away! Automatic data feeds are a convenient way to create multiple items in Google Product Search. Once you've created your file, you'll upload it to the Google Merchant Centre. After your file is processed, your items will be added to Google Product Search, and, if you’re an AdWords customer, you will be able to promote them in product-based ad formats such as Product Extension Ads.

Once you have set up your feed and started to submit your products where do they go? Well, you’ll be surprised as we’ve all seen the Google shopping page. All your products will become searchable in the Google shopping pages to millions of people daily.

This is just the tip of the iceberg! Do you own a property website? Car dealer? Holidays? The possibilities of getting your information indexed further than just your website are endless!

Get your business to the people who need it, contact Identity.

Usability Testing – Keeping Testing Simple
Facebook Privacy - How to protect your Identity
 

Contact Us

  • Web Design Ipswich
    Stour Suite
    7 Wherry Lane
    Ipswich IP4 1LG
     
  • Main: 01473 807014
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • brochureOnline Brochure

 

Newsletter Sign Up

All the latest from our blog straight to your email.

Tweet Tweet

identityweb Which system is the best fit for you to start selling your products online? https://t.co/vbAQeD6tt3 #webdesign #SEOhttps://t.co/KLI3OXuKTZ
identityweb We have 10 tips, 5 for business and 5 for specifically for online shops. It’s Christmas, love it or hate it it’s ti… https://t.co/jQdRHXE2Nw