Interesting web and identity news

Our latest web design project is ready to hit the web

floor site

As we like to keep our customers informed about our on going projects, online achievements and new clients, we’re going to take this opportunity to talk about one of our most recent successes: a brand new website for Elegant Floors.

Modern, stylish and easy to use, this eye-catching new site will help to drive business and put Elegant Floors in the perfect position to become leaders in their industry. To give you an idea of what our talented team are capable of, here’s a quick summary of the work we’ve done on this newly completed site.

View new

Client Testimonial

These are not just words, they are really meant and we really do appreciate the support you always give us. Not something that you would want to publicise, for obvious reasons, but I remember the time that I was working very late and noticed that one of our sites was down. At just a few minutes before midnight I sent an email to Nas, intending for it to be read and actioned the next morning. At five past midnight I got a reply - 'fixed'

Having already dealt with Identity Web Design for a few years, there was no question in our minds as to who we would commission to build our new replacement website to promote our Elegant Floors brand. This is our flagship website and it was therefore of utmost importance that the site be able to hit the ground running. We had full confidence in Identity to deliver exactly what was being asked for and in a very reasonable lead time.

With six websites in total under our control which are all looked after by Identity Web Design, we already knew that our project would be approached with the utmost professionalism and that our questions and queries during development of the site would be answered and explained.

The support we have received from Identity since we first became a customer is truly second to none, indeed we feel that Identity are almost part of our own team, they are very easy to reach, either by telephone or e-mail and any technical issues that might arise are addressed with amazing speed.

To us, there is no other web design company that can come close to offering the support we receive from Thanasi, Gavin and their team. Absolutely full marks, we cannot praise them highly enough.

Pete Samuels - Managing Director

Feature rich ecommerce

These days, customers expect a clever, innovative and straightforward ecommerce experience. Whether they’re buying new clothes, booking a holiday or purchasing a new kitchen, customers want to have access to all relevant information and expect the buying process to be easy and straightforward.

As ecommerce is an important part of Elegant Floors online presence, we worked hard to build a feature rich platform for them, and their customers to enjoy. With its innovative ecommerce area and straightforward buying steps, the new Elegant Floors site will make online shopping easier than ever.

Carpet square meter calculator

In order to help Elegant Floors’ customer buy the right amount of flooring for their home or business, we’ve created a carpet square meter calculator for visitors to enjoy. Like all other features on the site, the calculator is practical, stylish and easy to use and adds a valuable extra element to the site.

Dynamic pricing and custom options for products

As Elegant Floors work hard to ensure their products suit their customers perfectly, it was important that the new site enabled shoppers to choose from a range of options for each product purchased. As some customisations cost a little extra, we developed a dynamic pricing system that would adjust costs to match. 


One of the most trusted payment portals on the web Sagepay is an integral part of the Elegant Floors site. Showing customers that they can be confident in the payment process, integrating this well known gateway into the final site was a must.

Responsive design

Finally, we built the Elegant Floors site responsively so that it would be easy to access for mobile users and shoppers using their tablet computer to browse the web. Not only does this make for a more enjoyable user experience, it’s also great for SEO and will help to boost Elegant Floors up the search engine results page.

To find out more about our services, or to discuss a project of your own, get in touch with a member of our team today. 

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