News

Its marketing but not as we know it! It isn't just the latest, greatest fad, it's a powerful mechanism to cultivate customer relationships and outclass big businesses without having to spend a fortune on infrastructure.

Measuring the success of your campaign is key to understanding what kind of an impact you are having in the market place. This is a golden rule in a successful social media marketing campaign. More on this later in the article.

Your Website

This is the face of your organisation and therefore is an important factor for your online marketing campaign. People will be directed to your site which will need to project the correct message about your business, brand, products and services. It will be one of the main points of contact between you and your customers, and the site that they will find through a web search for your business.

Thank you to all those that visited the identity stall at the Menta business event 11th September 2012.

Thanasi Gray (Senior Web Developer) Gavin Sporle (Senior Web Designer)

Your chance to win a free widescreen LCD monitor is nearly upon us. Identity is exhibiting at this year’s Menta Trade Fair on Tuesday 11^th September and it could be your lucky chance to win a widescreen Dell monitor. Simply come and say hello to us on the day and leave your business card with us.

If you have a mobile app floating around the mobile world Google has just released its new mobile app analytics tracking engine call Mobile Apps Analytics. This gives marketers and developers to view reports including metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases.

Identity are certified Google AdWords partners, and have passed Google’s own stringent testing and vetting procedure, meaning that we provide you with a service that’s backed up by the world’s biggest search engine.

Requirements for becoming a Google Certified Partner?

With our search engine marketing programme we can guarantee first page results with Google Adwords. We have proven experience in setting up and managing successful campaigns for our customers. Identity follows a process of best practice that has seen our clients’ experience immediate exposure and increased traffic through their website.

We do this by...

•     Researching appropriate terms and phrases for your sector
•     Identifying optimum keywords through competitiveness and popularityadwords-voucher
•     Reviewing competitor activity to gauge market space
•     Managing agreed Adwords budget
•     Goal setting and management
•     Writing eye-catching advertising copy
•     Selecting and enhancing landing pages
•     Providing detailed monthly reports
•     Google AdWords Professional certified service provider and

Gavin from Identity took the plunge to raise money for disabled youngsters along with some other local businesses from Basepoint Business Centre in Ipswich. Approximately £4000 was raised for the chosen charity Out & About.

The dive took place at www.ukparachuting.co.uk

Out & About is a charity which helps disabled children and young people to access everyday leisure activities with other youngsters.

Gavin said: “This was the most amazing experience and just wanted to jump again :D I’m pleased we were all able to raise money for a worthwhile cause and support a local charity”

Updated article here.

So, Identity are exhibiting at the Menta trade fair in Bury St Edmunds, Suffolk on 11^thSeptember and are giving away another monitor to a lucky winner!
Monitor for illustration purposes only

We’ve been doing some research about trade fairs and the best ways to get something out of them. Here is what we have found out:

Ok so you’ve written something so good but no-one is reading it? No Google+ no likes on Facebook, no comments… don’t worry, it’s not time to throw in the towel just yet, the solution could be simpler than you think.

"Kindle - Your days are numbered."

1. Short and concise

People scan when they read online so feed that scanning need with snappy concise text. I you have something complex to say try breaking it up.

Start with your conclusion first, then support it with the sentences that follow. This helps your customers to move from point to point, and decide where they’d like to dive in deeper.

2. Break up content with compelling sub headings.

And here at Identity we couldn’t agree more! Microsoft has launched a campaign to try to reduce the 10-year-old browsers usage down to 1%.

The new countdown site - www.theie6countdown.com – is “designed to monitor progress of moving worldwide market share of Internet Explorer 6 (IE6) to less than 1%”, Microsoft said in a statement. “Currently one in four Internet Explorer users continue to use IE6, a browser which lacks modern web standards and provides an unsatisfactory user experience,” said the company.

The Best News Feed Apps!

An essential download for all smartphones and tablets.

While browsing the web for all your favourite news sites is admittedly no great hassle, the appeal and convenience of apps that successfully bring all the news that you want to one location, ready for consumption by your hungry mind, cannot be denied.

News apps represent a booming sector of the app world and one that has progressively evolved from initially being simple RSS feed readers, into much more complicated and personalised interfaces.