News

Identity are certified Google AdWords partners, and have passed Google’s own stringent testing and vetting procedure, meaning that we provide you with a service that’s backed up by the world’s biggest search engine.

Requirements for becoming a Google Certified Partner?

With our search engine marketing programme we can guarantee first page results with Google Adwords. We have proven experience in setting up and managing successful campaigns for our customers. Identity follows a process of best practice that has seen our clients’ experience immediate exposure and increased traffic through their website.

We do this by...

•     Researching appropriate terms and phrases for your sector
•     Identifying optimum keywords through competitiveness and popularityadwords-voucher
•     Reviewing competitor activity to gauge market space
•     Managing agreed Adwords budget
•     Goal setting and management
•     Writing eye-catching advertising copy
•     Selecting and enhancing landing pages
•     Providing detailed monthly reports
•     Google AdWords Professional certified service provider and

Gavin from Identity took the plunge to raise money for disabled youngsters along with some other local businesses from Basepoint Business Centre in Ipswich. Approximately £4000 was raised for the chosen charity Out & About.

The dive took place at www.ukparachuting.co.uk

Out & About is a charity which helps disabled children and young people to access everyday leisure activities with other youngsters.

Gavin said: “This was the most amazing experience and just wanted to jump again :D I’m pleased we were all able to raise money for a worthwhile cause and support a local charity”

Updated article here.

So, Identity are exhibiting at the Menta trade fair in Bury St Edmunds, Suffolk on 11^thSeptember and are giving away another monitor to a lucky winner!
Monitor for illustration purposes only

We’ve been doing some research about trade fairs and the best ways to get something out of them. Here is what we have found out:

Ok so you’ve written something so good but no-one is reading it? No Google+ no likes on Facebook, no comments… don’t worry, it’s not time to throw in the towel just yet, the solution could be simpler than you think.

"Kindle - Your days are numbered."

1. Short and concise

People scan when they read online so feed that scanning need with snappy concise text. I you have something complex to say try breaking it up.

Start with your conclusion first, then support it with the sentences that follow. This helps your customers to move from point to point, and decide where they’d like to dive in deeper.

2. Break up content with compelling sub headings.

And here at Identity we couldn’t agree more! Microsoft has launched a campaign to try to reduce the 10-year-old browsers usage down to 1%.

The new countdown site - www.theie6countdown.com – is “designed to monitor progress of moving worldwide market share of Internet Explorer 6 (IE6) to less than 1%”, Microsoft said in a statement. “Currently one in four Internet Explorer users continue to use IE6, a browser which lacks modern web standards and provides an unsatisfactory user experience,” said the company.

The Best News Feed Apps!

An essential download for all smartphones and tablets.

While browsing the web for all your favourite news sites is admittedly no great hassle, the appeal and convenience of apps that successfully bring all the news that you want to one location, ready for consumption by your hungry mind, cannot be denied.

News apps represent a booming sector of the app world and one that has progressively evolved from initially being simple RSS feed readers, into much more complicated and personalised interfaces.

Store, sync and share your files for no charge

Ok so here at identity we know we couldn’t easily work without our online storage service. It backs up our files, it shares them between computers, it even has the ability to restore older deleted files! We can work from home and still have all our work files to hand, the service in to us, indispensible. Which one do we use? It’s called Dropbox, which as I’m sure many of you already do use. However, for those that haven’t discovered it yet and what it could potentially do for you and your business let me explain. First let me start by saying we are not getting paid by Dropbox so I’ll also take you through a couple of different service providers that also offer similar services…

Whatever type of professional or entrepreneur you are at some point you will need to do some market research. That gap in the market doesn’t mean anything until you’ve done some research to make sure it’s viable.

Here are some tips on how to carry out your research.

It’s known that most people prefer to watch a video than read text or look at static images. Video usage is on the rise, with more than 95% of UK homes (and rising) have broadband its becoming much more accessible.  YouTube is rated the 3^rd most popular site in the world, video is here and here to stay.

The transactional nature of online shopping requires merchants to engage continuously and effectively with existing and potential customers. There are two basic challenges: attracting people and making them return repeatedly. The communication tools deployed must bring a fresh persuasive message, with a personalised touch related to the consumer’s behaviour. Here are just some of the tools that can facilitate effective relationships.