Following last weeks newsletter we continue to speak about Common Sense Approach to Web Usability. This week we are discussing "How we really use the web"
Over the past ten years we have spent a lot of time watching people use the Web, and the thing that has struck us the most is the difference between how we think people use websites and how they actually use them.
When we’re creating websites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organised things. And weighing their options before deciding which link to click.
What they actually do most of the time is glance at each new page, scan some of the text and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at.