News

Interesting web and identity news

Lesson Five: Links

linksLinks are important to the search engines because it shows the engines that other sites think your information is worthy of sharing. Each link is like a vote for your website.

Links are not only good for the engines but good links open up new sources of traffic from relevant, complementary but non­competing websites.

Linking has gone through so many transformations over the years. First all reciprocal links are good, and then only relevant links are good. Then reciprocal links are not helpful, you need one way links.

Continue reading
6142 Hits
0 Comments

8 Tips for Selling Online

xmas-presentsIf you are following the search engine optimisation lesions, they will continue in the new year.

With the January Sales soon approaching it’s a good idea your online store (if you have one) is set up in the best possible way to attract customers. Identity has 8 essential tips to help you get the most out of selling online.

Continue reading
4152 Hits
0 Comments

Lesson Four: Google Webmaster Tools

Google has given us the gift of Google Webmaster Tools. In one convenient location you have access to great tools. In Google’s own words, Google Webmaster Tools is:

Google Webmaster Tools

“Statistics, diagnostics and management of Google's indexing of your website, including Sitemap submission and reporting.”

Continue reading
42568 Hits
0 Comments

Lesson Three: On-Page Optimisation

Next we are going to focus on the tweaks we can make within your website and website code to “prepare” your site for the search engines.

seo_lesson3

These techniques change over time, so staying current with the engines is vitally important to the on­going success of your webpage.

Please note: you should never abuse any of these techniques. Everything with moderation!

Let’s start with your Meta tags.

Continue reading
4111 Hits
0 Comments

Lesson Two: SEO Friendliness – Diagnosis & Correction, plus Competitor Analysis

What does everybody with top rankings know that you don't know? That's the question that drives most people in their quest for Search Engine Optimization (SEO) information.

seo_lesson2

The foundation of a top ranked site should be SEO Friendly or SEO Ready – both are terms used for making sure the foundation of your site is clean, concise and “friendly” to the search engine bots that crawl your site. Have you ever tried to build a house of cards? Your strategy as the house grew more complex was very important - but none of it mattered without a solid foundation.

To get top rankings and have long term SEO success you simply cannot ignore the foundation of your campaign. 

A solid foundation consists of the following:

Continue reading
65933 Hits
0 Comments

Contact Us

  • Web Design Ipswich
    Stour Suite
    7 Wherry Lane
    Ipswich IP4 1LG
     
  • Main: 01473 807014
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • brochureOnline Brochure

 

Newsletter Sign Up

All the latest from our blog straight to your email.

Tweet Tweet