News

Interesting web and identity news

How Much Does a Website Cost?

cheap-websitesHow much does a website cost? Very often we get asked this question and there is no easy answer for it!

The cost all depends on the individual project, some smaller website projects can cost as little as £800 while others can be £15,000+

Quite often after carefully acquiring all the requirements of a project, and taking time to prepare a full proposal that is as detailed as we can make it including the price required to complete the project, a client may say:

“I’ve seen you can get a website now for £99, why is your quote so high, and can you do it for less?”

We appreciate it’s a recession, and businesses haven’t got cash to spend, but there’s a problem here.

We have an office we pay rent for, computers and software to buy, equipment to rent and service, staffed with web designers, web developers, SEO specialists.

The average experience in identity web design is 10 years to learn and practice what we do, and we spend hours every day learning new skills. It’s a highly skilled practice.

Web design does not only need artistic flare, but the art needs to be translated using web standards, programming languages, server/client integration, HCI and unit testing, relational database and SQL understanding, XML...

Tags:
Continue reading
15092 Hits
0 Comments

Lesson Nine: SEO Conclusion / Site Builders

seo-lesson9This is the conclusion of the SEO lessons from Identity, we have hoped that you have found them useful and informative. In closing there are a few other important things that I wanted to go over.

Site Builders

I didn’t talk at all about Site Builders and this is an important topic.

Unfortunately many people are living a perfect example of “If you build it, they won’t come“.

Continue reading
19125 Hits
0 Comments

Lesson Eight: Maintenance

Identity Web Design search engine optimisation maintenanceNow that your site is optimized, your link campaign is under way and you are diving into social media, it’s time to talk about maintenance.

SEO is an ever changing industry. Optimization is not a “set it and forget it” kind of thing. You have to monitor rankings and tweak your site if the results you were hoping for don’t happen. Even if you get the results you were after, you need to stay on top of industry news and make any necessary changes to your site. If you don’t stay current with what the engines are looking for, you risk losing your rankings.

Continue reading
5464 Hits
0 Comments

Lesson Seven: Blogging

blog

  • The blogosphere is now 70 million weblogs wide
  • About 120,000 new weblogs are created each day – which means 1.4 new blogs are created every second
  • 1.5 million posts per day which means 17 posts are made every second

What does that mean?

Some people might think it means there are so many Blogs out there how could my little Blog get noticed and make a difference? That’s not the right way to look at it though, and here’s why:

Continue reading
11010 Hits
0 Comments

Lesson Six: Content and Social Media

socialmediasmThe search engines like to see that your site is growing. They like to see new content being added. It’s actually an important part of their algorithm. Many people add content when they optimize their site, and that is a great idea but you shouldn’t stop there. Create a plan to add content on an on­going basis. We all get busy and forget, but if there is a plan to guide and remind you, you are more likely to remember.

Continue reading
6606 Hits
0 Comments

Lesson Five: Links

linksLinks are important to the search engines because it shows the engines that other sites think your information is worthy of sharing. Each link is like a vote for your website.

Links are not only good for the engines but good links open up new sources of traffic from relevant, complementary but non­competing websites.

Linking has gone through so many transformations over the years. First all reciprocal links are good, and then only relevant links are good. Then reciprocal links are not helpful, you need one way links.

Continue reading
6567 Hits
0 Comments

8 Tips for Selling Online

xmas-presentsIf you are following the search engine optimisation lesions, they will continue in the new year.

With the January Sales soon approaching it’s a good idea your online store (if you have one) is set up in the best possible way to attract customers. Identity has 8 essential tips to help you get the most out of selling online.

Continue reading
4373 Hits
0 Comments

Lesson Four: Google Webmaster Tools

Google has given us the gift of Google Webmaster Tools. In one convenient location you have access to great tools. In Google’s own words, Google Webmaster Tools is:

Google Webmaster Tools

“Statistics, diagnostics and management of Google's indexing of your website, including Sitemap submission and reporting.”

Continue reading
42803 Hits
0 Comments

Lesson Three: On-Page Optimisation

Next we are going to focus on the tweaks we can make within your website and website code to “prepare” your site for the search engines.

seo_lesson3

These techniques change over time, so staying current with the engines is vitally important to the on­going success of your webpage.

Please note: you should never abuse any of these techniques. Everything with moderation!

Let’s start with your Meta tags.

Continue reading
4382 Hits
0 Comments

Lesson Two: SEO Friendliness – Diagnosis & Correction, plus Competitor Analysis

What does everybody with top rankings know that you don't know? That's the question that drives most people in their quest for Search Engine Optimization (SEO) information.

seo_lesson2

The foundation of a top ranked site should be SEO Friendly or SEO Ready – both are terms used for making sure the foundation of your site is clean, concise and “friendly” to the search engine bots that crawl your site. Have you ever tried to build a house of cards? Your strategy as the house grew more complex was very important - but none of it mattered without a solid foundation.

To get top rankings and have long term SEO success you simply cannot ignore the foundation of your campaign. 

A solid foundation consists of the following:

Continue reading
66152 Hits
0 Comments

Contact Us Ipswich

Contact Us Chelmsford

Tweet Tweet

identityweb Christmas is nearly upon us.. Why not get your website prepared early with some seasonal elements:… https://t.co/gyUjp4jl0U
22hreplyretweetfavorite
identityweb SEO and digital marketing are key for any business. Identity offer tailored marketing plans to fit your business… https://t.co/CggFGjpkSk