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Lesson Four: Google Webmaster Tools

Google has given us the gift of Google Webmaster Tools. In one convenient location you have access to great tools. In Google’s own words, Google Webmaster Tools is:

Google Webmaster Tools

“Statistics, diagnostics and management of Google's indexing of your website, including Sitemap submission and reporting.”

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Lesson Three: On-Page Optimisation

Next we are going to focus on the tweaks we can make within your website and website code to “prepare” your site for the search engines.

seo_lesson3

These techniques change over time, so staying current with the engines is vitally important to the on­going success of your webpage.

Please note: you should never abuse any of these techniques. Everything with moderation!

Let’s start with your Meta tags.

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Lesson Two: SEO Friendliness – Diagnosis & Correction, plus Competitor Analysis

What does everybody with top rankings know that you don't know? That's the question that drives most people in their quest for Search Engine Optimization (SEO) information.

seo_lesson2

The foundation of a top ranked site should be SEO Friendly or SEO Ready – both are terms used for making sure the foundation of your site is clean, concise and “friendly” to the search engine bots that crawl your site. Have you ever tried to build a house of cards? Your strategy as the house grew more complex was very important - but none of it mattered without a solid foundation.

To get top rankings and have long term SEO success you simply cannot ignore the foundation of your campaign. 

A solid foundation consists of the following:

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