Thank you to all those that visited the identity stall on the ISSBA business event 28th April.
The event proved a great success with more than a hundred stands ranging from accountants to waterproof cushions! There were some fantastic business at the event giving out free advice and help where needed. Everyone had excellent opportunities to network and build up some good local business relationships.
On the day Identity were giving away a free 20” Dell monitor! The competition was drawn by fellow stall member, Shelli Moyes from MPM Computer Consultants who forfeited her go just for the opportunity!
Identity are attending the Issba Suffolk Business Exhibition 2010
2-7pm 28th April at Trinity Park Conference Centre.
The exhibition is a fantastic opportunity for local small to medium sized companies to network and promote their business. Last year 1300 people attended the Suffolk Business Exhibition, so this year it should be a roaring success!
Win a Dell Monitor!
Two consultants from Identity will be available to answer any general or specific questions you may have about the web and your businesses online strategy.
On the day we will be giving away a brand new 20" Dell IN2010N Black Widescreen LCD Monitor, which you will be able to use for your own personal use. Make sure to pay us a visit and see how you can win this fantastic prize!
Following last weeks newsletter we continue to speak about Common Sense Approach to Web Usability. This week we are discussing "How we really use the web"
Over the past ten years we have spent a lot of time watching people use the Web, and the thing that has struck us the most is the difference between how we think people use websites and how they actually use them.
When we’re creating websites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organised things. And weighing their options before deciding which link to click.
What they actually do most of the time is glance at each new page, scan some of the text and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at.
Website design is such a subjective area that it is impossible to definitively say what makes a good design or not. However, there are some good design practises that help make a website more enjoyable and user friendly.
Before we go into specifics about what does actually make a good website, lets first take a step back and get down to the key factor in website design – that being you and your business! A fantastic floral design with beautiful colourful detailed pictures of plants is wasted on a car mechanics business brand! The key to a good website is marrying the customer’s business brand with designs that are visually appealing, good clear navigation and specific attention to usability, which will generate your conversions (a conversion is an action you would like a customer to achieve – e.g. an enquiry, or purchase of a product)
How much does a website cost? Very often we get asked this question and there is no easy answer for it!
The cost all depends on the individual project, some smaller website projects can cost as little as £800 while others can be £15,000+
Quite often after carefully acquiring all the requirements of a project, and taking time to prepare a full proposal that is as detailed as we can make it including the price required to complete the project, a client may say:
“I’ve seen you can get a website now for £99, why is your quote so high, and can you do it for less?”
We appreciate it’s a recession, and businesses haven’t got cash to spend, but there’s a problem here.
We have an office we pay rent for, computers and software to buy, equipment to rent and service, staffed with web designers, web developers, SEO specialists.
The average experience in identity web design is 10 years to learn and practice what we do, and we spend hours every day learning new skills. It’s a highly skilled practice.
Web design does not only need artistic flare, but the art needs to be translated using web standards, programming languages, server/client integration, HCI and unit testing, relational database and SQL understanding, XML...
Now that your site is optimized, your link campaign is under way and you are diving into social media, it’s time to talk about maintenance.
SEO is an ever changing industry. Optimization is not a “set it and forget it” kind of thing. You have to monitor rankings and tweak your site if the results you were hoping for don’t happen. Even if you get the results you were after, you need to stay on top of industry news and make any necessary changes to your site. If you don’t stay current with what the engines are looking for, you risk losing your rankings.