News

We have 10 tips, 5 for business and 5 for specifically for online shops. It’s Christmas, love it or hate it it’s time to get selling!

None ecommerce:

Timeline Cover Photos

Changing your social media cover photo is quite easy, there are plenty of templates online. If you struggle designing or creating one yourself maybe you can get a professional bespoke image made up for you. Make sure you have a call to action on the image so that people know what to do.

Let it Snow

Another quick win is snow… There are lots of snow effects that can be installed on your site, so why not? It’s snowing on our site now – check it out: https://www.identitywebdesign.com

After 25 years of of supplying mooring equipment and products, Boat Gear Direct came to Identity needing an e-commerce website update. Their old site was not responsive, not easy to manage or update and was looking dated. After a consultation with the client we then went forth and produced a responsive e-commerce website which can be updated with ease, and has a modern minimalistic feel.

View Website

You may or may not be aware that Google is prioritising mobile sites for 2017. Google is separating it’s search indexes for mobile users to prioritise results which are easily readable and relevant to the user. This means that responsive websites will receive a massive boost in search engine results from mobiles and appear above desktop websites.

"93% of online experiences begin with a google search"

Modern websites are built using content management systems (CMS) enabling you to:

• Easily update your website
• View statistics
• Manage products for your store
• Manage users
• And more!

You can take full control of your website. A CMS is a powerful tool working behind the scenes that enables end users with little to no technical knowledge to make changes to their website. This is the biggest advantage of a CMS, no need to pay for simple changes to your website, with the ability to assign tasks and roles and to check progress at any time. This can be anything from administering text and image changes to moving around the positions of elements on a page.

You’ve spent hours researching, analysing, and finally creating compelling content.
Now you need to spend just as much, if not more time promoting your content than actually writing it.
Where better to promote your content than where we spend more than 25% of our online time:

Social Media

It takes more than creativity to design a great website. Five critical steps leading up to the design phase.

Step 1 Sitemap and User Flow

You have conducted industry research, completed a competitor analysis but there are two important questions you need to consider.
Have you identified your top three priorities for the website? This will help to drive the key areas to the website and include clear call to actions.
What does a successful website look like? This is very important for the planning of the website and to create a successful SITEMAP (navigation).

Here are some facts you may not have known:

• 2.6 Billion smart phone users.

• Mobile friendly sites are shown first in search results.

• Users prefer mobile friendly sites

• Customers come back to mobile friendly sites

• Engange more customers

Thanks to the huge technological advances we’ve seen in recent years, remote working, learning and collaboration aren’t just possible, they’re easy, efficient and practical. Programmes like GoToMeeting allow colleagues in different geographical locations to work together on developing projects and make it easy for experts to hold webinars and online learning sessions.

To help you make the most of your digital working capabilities, we’ve chosen five of our favourite seminar programmes that you can use to expand your online capabilities and bring your business right up to date.  

Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.

We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:

Local SEO focuses on what helps people in your area find you on the search engines. With an important client base of many being local, its imperative that you rank high on local search as well as global if not more so for some.

Here’s our top 4 tips for local SEO in 2016