Local SEO focuses on what helps people in your area find you on the search engines. With an important client base of many being local, its imperative that you rank high on local search as well as global if not more so for some.
The purpose of having a website is to sell your products and services. That’s most likely why you paid a web designer to build you one.
So it is understandable you are frustrated that your prized digital asset is not giving you a return on your investment. But don’t panic. If your website is not attracting the right traffic and converting customers, there could be an easy fix.
Every business needs an objective. And to be successful online, your website should reflect your brand and communicate your business goals to customers.
Your website is the virtual reality of your physical business. It is your shop window in the digital world. It should therefore reflect your company’s expertise within your industry.
The two questions online consumers ask are, does this company have what I need and can I trust them to deliver? Trust and authority is a massive influence in online sales.
You website is often the first time a customer becomes aware of your brand. This is your opportunity to make a first and lasting impression. It is vitally important that the design is up-to-date and visually engaging.
More to the point, it has to reflect the type of business you are and what you can do for the customer. Your website should give you an air of authority visitors will trust.
Unless you’ve got a tech genius on your payroll, you probably had to employ an outside agency to create your company website for you. In most cases, you will have provided your web designer with the basic content for the site, along with guidance on how you wanted the site to look, feel and operate.
Whether they’re buying a new TV, investing in printed marketing materials, booking a holiday, planning a wedding or picking up a few last minute presents, people like to do business with companies they trust. No one wants to be ripped off, disappointed or let down at the last minute. So as people browse the web in search of products or services, they automatically gravitate towards websites that look trustworthy.
Building trust through web design is an established practice and a lot of web design companies work hard to develop graphics, features and techniques that will help people trust a business, converting them from visitors into customers as they go. If it’s been a while since your company website had a redesign, or you’re launching a brand new business onto the web, taking the time to ensure your website looks and feels trustworthy could pay dividends in the future.
In the last few years, the popularity of the mobile web has sky rocketed. In 2015, the number of Google searches performed on mobile devices outstripped the number made on laptops and desktops. A third of Brits now see their phone as their go-to internet browsing device and smartphone use has increased 394% in the last four years.
As well as making for interesting statistics, these figures show the importance of the mobile web. Companies that want to connect with their customers regardless of their geographical location have to invest in getting their site ready for the mobile web, otherwise they may miss out and risk giving their business to the competition.