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Interesting web and identity news

The Best Go To Meeting Alternatives

meeting alternatives

Thanks to the huge technological advances we’ve seen in recent years, remote working, learning and collaboration aren’t just possible, they’re easy, efficient and practical. Programmes like GoToMeeting allow colleagues in different geographical locations to work together on developing projects and make it easy for experts to hold webinars and online learning sessions.

To help you make the most of your digital working capabilities, we’ve chosen five of our favourite seminar programmes that you can use to expand your online capabilities and bring your business right up to date.  

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7 mistakes to not make with your Ecommerce business

mistakes

Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.

We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:

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Key Factors to consider for Local SEO

local seo

Local SEO focuses on what helps people in your area find you on the search engines. With an important client base of many being local, its imperative that you rank high on local search as well as global if not more so for some.

Here’s our top 4 tips for local SEO in 2016

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Key Factors to consider for a new website

web design

There are many different factors to consider when creating a new website heres a rundown of a few things you may not of considered

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Is your website Search Engine Optimized?

search engine optimisation website

Are you using the right keywords?

Search engines rely on keywords to identify the content of a webpage. Keywords define what end-users can expect to find on your website so should relate to the products and services you offer.

For example, we are a web design company based in Ipswich so our primary keywords are:

  • Web design
  • Web designers
  • Web development
  • Web-based services
  • Ipswich
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Does Your Website Attract The Right Traffic and Convert Customers?

website design

The purpose of having a website is to sell your products and services. That’s most likely why you paid a web designer to build you one.

So it is understandable you are frustrated that your prized digital asset is not giving you a return on your investment. But don’t panic. If your website is not attracting the right traffic and converting customers, there could be an easy fix.
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Does Your Website Reflect Your Business Goals?

website business goals

Every business needs an objective. And to be successful online, your website should reflect your brand and communicate your business goals to customers.

Your website is the virtual reality of your physical business. It is your shop window in the digital world. It should therefore reflect your company’s expertise within your industry.

The two questions online consumers ask are, does this company have what I need and can I trust them to deliver? Trust and authority is a massive influence in online sales.

You website is often the first time a customer becomes aware of your brand. This is your opportunity to make a first and lasting impression. It is vitally important that the design is up-to-date and visually engaging.

More to the point, it has to reflect the type of business you are and what you can do for the customer. Your website should give you an air of authority visitors will trust.

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Are you able to update content on your website?

content management for websites

Unless you’ve got a tech genius on your payroll, you probably had to employ an outside agency to create your company website for you. In most cases, you will have provided your web designer with the basic content for the site, along with guidance on how you wanted the site to look, feel and operate.

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Changes to Google Adwords

google adwords changes

Where will the ads go?

The adverts that you’ve been used to seeing at the right hand side of your page with soon be no more. Instead, these paid ads will appear at the top and the bottom of your results page.

Though this will reduce the number of ads on the SERP, Google says that it may increase the number of adverts shown on the results page from three to four if the query is ‘highly commercial’.

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Does Your Website Design Build Trust?

trusted web design

Whether they’re buying a new TV, investing in printed marketing materials, booking a holiday, planning a wedding or picking up a few last minute presents, people like to do business with companies they trust. No one wants to be ripped off, disappointed or let down at the last minute. So as people browse the web in search of products or services, they automatically gravitate towards websites that look trustworthy.

Building trust through web design is an established practice and a lot of web design companies work hard to develop graphics, features and techniques that will help people trust a business, converting them from visitors into customers as they go. If it’s been a while since your company website had a redesign, or you’re launching a brand new business onto the web, taking the time to ensure your website looks and feels trustworthy could pay dividends in the future.

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