Every business needs an objective. And to be successful online, your website should reflect your brand and communicate your business goals to customers.
Your website is the virtual reality of your physical business. It is your shop window in the digital world. It should therefore reflect your company’s expertise within your industry.
The two questions online consumers ask are, does this company have what I need and can I trust them to deliver? Trust and authority is a massive influence in online sales.
You website is often the first time a customer becomes aware of your brand. This is your opportunity to make a first and lasting impression. It is vitally important that the design is up-to-date and visually engaging.
More to the point, it has to reflect the type of business you are and what you can do for the customer. Your website should give you an air of authority visitors will trust.
Unless you’ve got a tech genius on your payroll, you probably had to employ an outside agency to create your company website for you. In most cases, you will have provided your web designer with the basic content for the site, along with guidance on how you wanted the site to look, feel and operate.
The adverts that you’ve been used to seeing at the right hand side of your page with soon be no more. Instead, these paid ads will appear at the top and the bottom of your results page.
Though this will reduce the number of ads on the SERP, Google says that it may increase the number of adverts shown on the results page from three to four if the query is ‘highly commercial’.
Whether they’re buying a new TV, investing in printed marketing materials, booking a holiday, planning a wedding or picking up a few last minute presents, people like to do business with companies they trust. No one wants to be ripped off, disappointed or let down at the last minute. So as people browse the web in search of products or services, they automatically gravitate towards websites that look trustworthy.
Building trust through web design is an established practice and a lot of web design companies work hard to develop graphics, features and techniques that will help people trust a business, converting them from visitors into customers as they go. If it’s been a while since your company website had a redesign, or you’re launching a brand new business onto the web, taking the time to ensure your website looks and feels trustworthy could pay dividends in the future.
In the last few years, the popularity of the mobile web has sky rocketed. In 2015, the number of Google searches performed on mobile devices outstripped the number made on laptops and desktops. A third of Brits now see their phone as their go-to internet browsing device and smartphone use has increased 394% in the last four years.
As well as making for interesting statistics, these figures show the importance of the mobile web. Companies that want to connect with their customers regardless of their geographical location have to invest in getting their site ready for the mobile web, otherwise they may miss out and risk giving their business to the competition.
Now that the fug of Christmas has finally warn off and the New Year is well and truly underway, it’s time take a look at your business and make sure that it’s ready to take advantage of everything 2016 has to offer. From revamping your website to boosting your social media presence, there are lots of ways to improve your company’s marketing potential and help it to achieve the success it deserves.
It is not as daunting as it all sounds and once incorporated correctly by professionals into the foundations of your marketing mix, you can begin to advance on your competitors and create a surge in sales.
Here at Identity Web Design we incorporate this in to the making of your website to attract your intended target market!
Why is this Important?
