If you’re an entrepreneur or self-employed, chances are you struggle with taking any real time off. Sure, your lifestyle may allow you to “work from anywhere,” but you’re not recharging the batteries when you’re chained to your smartphone or iPad, even while sitting at the beach.
It’s never easy for a business owner to take time off. For starters, taking a week off usually means no paycheck for that time. And more importantly, when you're a solo entrepreneur or small business owner, there’s the very practical matter of figuring out who's going to mind the shop and take care of clients in your absence.
Fortunately, with many clients and vendors also taking vacations for the holidays, the end of the year is practically the one time when it’s easy to sneak in some guilt-free and stress-free time off. Here are a few tips to make your holiday time off as smooth as possible:
Left lucky winner (Nicholas Jackson from Dummett Copp LLP) Right (Thanasi Gray Identity Web Design Ltd)
The menta trade fair 2013 was a wonderful success! There was a wide range of companies exhibiting from specialist foods and drinks through to inventors and investors. Hundreds visited the event and Identity were very pleased to meet many of you.
However, if you were not at the winning draw the question on your lips may be, “who won the tablet PC?” We are pleased to say, thanks to Leanne at menta who drew the winning business card out of the box, that Nicholas Jackson from Dummet Copp LLP won and collected his prize on the day.
Thank you Menta, thank you all who visited us and we hope to see you again soon.
Turn your internet traffic into money! Simply a landing page is a page on a website where you send traffic that prompts a specific action. Landing pages can be the most important pages of your website. In this article we will speak about traffic sources and the benefits of a good landing page.
We have visited SEO a lot in our blog and its always a hot topic. Over recent months Google has released numerous updates to its search algorithm heavily affecting many millions of sites. We at identity are constantly bombarded with spam from so called SEO companies promising to rank your site. With on page / off page optimization, link building, white hat, black hat, blogging - it’s a scary world out there.
Time to revamp your website content?
Taking the time to understand and recognise the growing value of good online content is a must for 2013. Whether it’s to help optimise keywords for your website or to present your information across various platforms that now exist, what is quite clear content is king!
Below are some reasons why?
For most types of advertising, you pay for people to see your ad. With Google Adwords advertising you only pay when they click to visit your website. So you get exactly what you pay for - more customers. And because this is pay-as-you-go advertising, you have complete control.
Control how much you spend
You can set a daily spending limit and an amount you're happy to pay for people to click on your ad.
Control who sees your ad
Your ad will only appear when potential customers are searching online for relevant terms you've chosen to describe your business.
Target your customer audience