Every business needs an objective. And to be successful online, your website should reflect your brand and communicate your business goals to customers.
Your website is the virtual reality of your physical business. It is your shop window in the digital world. It should therefore reflect your company’s expertise within your industry.
The two questions online consumers ask are, does this company have what I need and can I trust them to deliver? Trust and authority is a massive influence in online sales.
You website is often the first time a customer becomes aware of your brand. This is your opportunity to make a first and lasting impression. It is vitally important that the design is up-to-date and visually engaging.
More to the point, it has to reflect the type of business you are and what you can do for the customer. Your website should give you an air of authority visitors will trust.