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Interesting web and identity news

Thank You! Menta Business Event 2012

Thank you to all those that visited the identity stall at the Menta business event 11th September 2012.

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Thanasi Gray (Senior Web Developer) Gavin Sporle (Senior Web Designer)

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Dell Widescreen Monitor Giveaway!

monitor offer attachedYour chance to win a free widescreen LCD monitor is nearly upon us. Identity is exhibiting at this year’s Menta Trade Fair on Tuesday 11th September and it could be your lucky chance to win a widescreen Dell monitor. Simply come and say hello to us on the day and leave your business card with us.

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Google Analytics For Mobile App Developers

If you have a mobile app floating around the mobile world Google has just released its new mobile app analytics tracking engine call Mobile Apps Analytics. This gives marketers and developers to view reports including metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases.

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Google Qualified Marketers

Identity are certified Google AdWords partners, and have passed Google’s own stringent testing and vetting procedure, meaning that we provide you with a service that’s backed up by the world’s biggest search engine.

Requirements for becoming a Google Certified Partner?

With our search engine marketing programme we can guarantee first page results with Google Adwords. We have proven experience in setting up and managing successful campaigns for our customers. Identity follows a process of best practice that has seen our clients’ experience immediate exposure and increased traffic through their website.

We do this by...

  •     Researching appropriate terms and phrases for your sector
  •     Identifying optimum keywords through competitiveness and popularityadwords-voucher
  •     Reviewing competitor activity to gauge market space
  •     Managing agreed Adwords budget
  •     Goal setting and management
  •     Writing eye-catching advertising copy
  •     Selecting and enhancing landing pages
  •     Providing detailed monthly reports
  •     Google AdWords Professional certified service provider and

adwords-certified

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£4000 raised for charity

Gavin from Identity took the plunge to raise money for disabled youngsters along with some other local businesses from Basepoint Business Centre in Ipswich. Approximately £4000 was raised for the chosen charity Out & About.

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The dive took place at www.ukparachuting.co.uk

Out & About is a charity which helps disabled children and young people to access everyday leisure activities with other youngsters.

Gavin said: “This was the most amazing experience and just wanted to jump again :D I’m pleased we were all able to raise money for a worthwhile cause and support a local charity”

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Free Widescreen Monitor Anyone?

Updated article here.

So, Identity are exhibiting at the Menta trade fair in Bury St Edmunds, Suffolk on 11thSeptember and are giving away another monitor to a lucky winner! free monitor
Monitor for illustration purposes only

We’ve been doing some research about trade fairs and the best ways to get something out of them. Here is what we have found out:

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5 Ways to get People to Read your Content.

Ok so you’ve written something so good but no-one is reading it? No Google+ no likes on Facebook, no comments… don’t worry, it’s not time to throw in the towel just yet, the solution could be simpler than you think.

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"Kindle - Your days are numbered."

1. Short and concise

People scan when they read online so feed that scanning need with snappy concise text. I you have something complex to say try breaking it up.

Start with your conclusion first, then support it with the sentences that follow. This helps your customers to move from point to point, and decide where they’d like to dive in deeper.

2. Break up content with compelling sub headings.

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Stop Using Internet Explorer 6 Says Microsoft

ie6-voodoo-doll1

And here at Identity we couldn’t agree more! Microsoft has launched a campaign to try to reduce the 10-year-old browsers usage down to 1%.

The new countdown site - www.theie6countdown.com – is “designed to monitor progress of moving worldwide market share of Internet Explorer 6 (IE6) to less than 1%”, Microsoft said in a statement. “Currently one in four Internet Explorer users continue to use IE6, a browser which lacks modern web standards and provides an unsatisfactory user experience,” said the company.

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The Best News Feed Apps - Well we think so! :)

News Apps

The Best News Feed Apps!

An essential download for all smartphones and tablets.

While browsing the web for all your favourite news sites is admittedly no great hassle, the appeal and convenience of apps that successfully bring all the news that you want to one location, ready for consumption by your hungry mind, cannot be denied.

News apps represent a booming sector of the app world and one that has progressively evolved from initially being simple RSS feed readers, into much more complicated and personalised interfaces.

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The best free online storage services

online backupStore, sync and share your files for no charge

Ok so here at identity we know we couldn’t easily work without our online storage service. It backs up our files, it shares them between computers, it even has the ability to restore older deleted files! We can work from home and still have all our work files to hand, the service in to us, indispensible. Which one do we use? It’s called Dropbox, which as I’m sure many of you already do use. However, for those that haven’t discovered it yet and what it could potentially do for you and your business let me explain. First let me start by saying we are not getting paid by Dropbox so I’ll also take you through a couple of different service providers that also offer similar services…

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