We have visited SEO a lot in our blog and its always a hot topic. Over recent months Google has released numerous updates to its search algorithm heavily affecting many millions of sites. We at identity are constantly bombarded with spam from so called SEO companies promising to rank your site. With on page / off page optimization, link building, white hat, black hat, blogging - it’s a scary world out there.
Taking the time to understand and recognise the growing value of good online content is a must for 2013. Whether it’s to help optimise keywords for your website or to present your information across various platforms that now exist, what is quite clear content is king!
Below are some reasons why?
For most types of advertising, you pay for people to see your ad. With Google Adwords advertising you only pay when they click to visit your website. So you get exactly what you pay for - more customers. And because this is pay-as-you-go advertising, you have complete control.
Control how much you spend
You can set a daily spending limit and an amount you're happy to pay for people to click on your ad.
Control who sees your ad
Your ad will only appear when potential customers are searching online for relevant terms you've chosen to describe your business.
Target your customer audience
Its marketing but not as we know it! It isn't just the latest, greatest fad, it's a powerful mechanism to cultivate customer relationships and outclass big businesses without having to spend a fortune on infrastructure.
Measuring the success of your campaign is key to understanding what kind of an impact you are having in the market place. This is a golden rule in a successful social media marketing campaign. More on this later in the article.
This is the face of your organisation and therefore is an important factor for your online marketing campaign. People will be directed to your site which will need to project the correct message about your business, brand, products and services. It will be one of the main points of contact between you and your customers, and the site that they will find through a web search for your business.
Thanasi Gray (Senior Web Developer) Gavin Sporle (Senior Web Designer)
Your chance to win a free widescreen LCD monitor is nearly upon us. Identity is exhibiting at this year’s Menta Trade Fair on Tuesday 11th September and it could be your lucky chance to win a widescreen Dell monitor. Simply come and say hello to us on the day and leave your business card with us.
If you have a mobile app floating around the mobile world Google has just released its new mobile app analytics tracking engine call Mobile Apps Analytics. This gives marketers and developers to view reports including metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases.
Identity are certified Google AdWords partners, and have passed Google’s own stringent testing and vetting procedure, meaning that we provide you with a service that’s backed up by the world’s biggest search engine.
Requirements for becoming a Google Certified Partner?
With our search engine marketing programme we can guarantee first page results with Google Adwords. We have proven experience in setting up and managing successful campaigns for our customers. Identity follows a process of best practice that has seen our clients’ experience immediate exposure and increased traffic through their website.
We do this by...
Gavin from Identity took the plunge to raise money for disabled youngsters along with some other local businesses from Basepoint Business Centre in Ipswich. Approximately £4000 was raised for the chosen charity Out & About.
The dive took place at www.ukparachuting.co.uk
Out & About is a charity which helps disabled children and young people to access everyday leisure activities with other youngsters.
