Ok so you’ve written something so good but no-one is reading it? No Google+ no likes on Facebook, no comments… don’t worry, it’s not time to throw in the towel just yet, the solution could be simpler than you think.
"Kindle - Your days are numbered."
1. Short and concise
People scan when they read online so feed that scanning need with snappy concise text. I you have something complex to say try breaking it up.
Start with your conclusion first, then support it with the sentences that follow. This helps your customers to move from point to point, and decide where they’d like to dive in deeper.