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Are you ready to reach your target audience?

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When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.

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If your website isn't responsive google will not list you in 2017.

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You may or may not be aware that Google is prioritising mobile sites for 2017. Google is separating it’s search indexes for mobile users to prioritise results which are easily readable and relevant to the user. This means that responsive websites will receive a massive boost in search engine results from mobiles and appear above desktop websites.

"93% of online experiences begin with a google search"

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Are you able to update content on your website?

content management for websites

Unless you’ve got a tech genius on your payroll, you probably had to employ an outside agency to create your company website for you. In most cases, you will have provided your web designer with the basic content for the site, along with guidance on how you wanted the site to look, feel and operate.

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Google Analytics For Mobile App Developers

If you have a mobile app floating around the mobile world Google has just released its new mobile app analytics tracking engine call Mobile Apps Analytics. This gives marketers and developers to view reports including metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases.

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10 Hidden Google Gems

hidden-gemsBest known for its search engine, Google has developed a range of interesting and useful free tools. Here’s our pick of them!

Google made its name as a search engine but over the years it has also built up a selection of free online tools. The benefits they offer range from a better way to find things online, to full-blown programs that rival expensive commercial software. In this article, we will introduce you to 10 of the best.

Our top 10 tools are all tried and tested versions, but you may find some other Google tools that have the label ‘Labs’ attached to them. This means the tool is still being worked on in Google Labs, which is essentially a trial area for Google to demonstrate new tools it is developing. The idea is that anyone can try them out and leave feedback. Should a tool work well and get enough positive responses, it may eventually make it out of Labs as fully fledged Google tool.

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