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Interesting web and identity news

Social media for business

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For those of you who are yet to be convinced by the powers of social media for business, then this article is for you!

It is not as daunting as it all sounds and once incorporated correctly by professionals into the foundations of your marketing mix, you can begin to advance on your competitors and create a surge in sales.

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Crawford's Website Launch

 

Crawfords

Identity Web Design’s team of creative web developers are pleased to announce the unveiling of a new responsive brochure website www.rwcrawford.co.uk.

Crawford’s came to Identity with a vision! A vision to modernise functionality and appearance of their own existing website.

View new website: www.rwcrawford.co.uk

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Smile Clinic Website Launch

 Smile Clinic Case Study Image Identity Web design

Smiles all round!

Identity Web Design have presented Smile Clinic with their new responsive website and now it is ready for the digital world to see.
 
View new website: www.rwcrawford.co.uk
 
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The Best News Feed Apps - Well we think so! :)

News Apps

The Best News Feed Apps!

An essential download for all smartphones and tablets.

While browsing the web for all your favourite news sites is admittedly no great hassle, the appeal and convenience of apps that successfully bring all the news that you want to one location, ready for consumption by your hungry mind, cannot be denied.

News apps represent a booming sector of the app world and one that has progressively evolved from initially being simple RSS feed readers, into much more complicated and personalised interfaces.

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Animal, vegetable, or mineral?

 

thinkWhy web users like mindless choices

 

Web designers and usability professionals have spent a lot of time over the years debating how many you can expect users to click to get what they want without getting too frustrated. Some sites even have design rules stating that it should never take more than a specified number of clicks (usually three) to get to any page in the site.

On the face of it, "number of clicks to get anywhere" seems like useful criteria. But over time we have come to think that what really counts is not the number of clicks it takes us to get to where we want (although there are limits), but rather how hard each click is - the amount of thought required, and the amount of uncertainty about whether we are making the right choices.

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Billboard Design

 

thinkDesigning Web Pages for Scanning, Not Reading!

 

Faced with the fact that your users are whizzing by, there are five important things you can do to make sure they see and understand as much of your site as possible.

  • Create a clear visual hierarchy on each page
  • Take advantage of conventions
  • Break pages up into clearly defined areas
  • Make it obvious what's clickable
  • Minimise noise
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8 Tips for Selling Online

xmas-presentsIf you are following the search engine optimisation lesions, they will continue in the new year.

With the January Sales soon approaching it’s a good idea your online store (if you have one) is set up in the best possible way to attract customers. Identity has 8 essential tips to help you get the most out of selling online.

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