We have visited SEO a lot in our blog and its always a hot topic. Over recent months Google has released numerous updates to its search algorithm heavily affecting many millions of sites. We at identity are constantly bombarded with spam from so called SEO companies promising to rank your site. With on page / off page optimization, link building, white hat, black hat, blogging - it’s a scary world out there.
Links are important to the search engines because it shows the engines that other sites think your information is worthy of sharing. Each link is like a vote for your website.
Links are not only good for the engines but good links open up new sources of traffic from relevant, complementary but noncompeting websites.
Linking has gone through so many transformations over the years. First all reciprocal links are good, and then only relevant links are good. Then reciprocal links are not helpful, you need one way links.