Although you can’t see it your server needs updating from time to time. PHP 7 a programming language your website operates on recently released the first major update in over a decade. This is an important update because the update covered imperative security updates, as well as offering increased speed compared to previous versions.
Now that your site is optimized, your link campaign is under way and you are diving into social media, it’s time to talk about maintenance.
SEO is an ever changing industry. Optimization is not a “set it and forget it” kind of thing. You have to monitor rankings and tweak your site if the results you were hoping for don’t happen. Even if you get the results you were after, you need to stay on top of industry news and make any necessary changes to your site. If you don’t stay current with what the engines are looking for, you risk losing your rankings.