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Leverage the True Power of AdWords with these handy Tips

Leverage the True Power of AdWords with these handy Tips

AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.

  1. Take advantage of Adwords Audiences

Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.

Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.

  1. Take time to learn the interface.

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Free Web Hosting

hosting cat

What do you get?

  • 2 GB of disk space
  • 10 GB bandwidth
  • 1 hosted website
  • 1 MySQL database
  • No subdomains
  • No domain aliases
  • PHP mail() or SSL are provided as paid addon.
  • It's 100% FREE
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Get More Customers this Christmas

xmasiscoming

OK so it is a little early to start speaking about Christmas (maybe not for everyone 😊) but a little preparation now could really pay off.

In this newsletter we will discuss things you can do with your internet presence to give it a boost this Christmas.

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Generate business leads online with social media and digital marketing

 

social media

Overview

Social media is a powerful tool for a multitude of reasons, often serving as the first point of contact for customer services, a portal to impose your brand, and marketing. Many don't know how to generate online leads using social media and turn them into sales.

The first step is to get smart about how to use social media. Read on to discover a few savvy tricks that could change the way you think about social media.

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7 mistakes to not make with your Ecommerce business

mistakes

Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.

We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:

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Does Your Website Attract The Right Traffic and Convert Customers?

website design

The purpose of having a website is to sell your products and services. That’s most likely why you paid a web designer to build you one.

So it is understandable you are frustrated that your prized digital asset is not giving you a return on your investment. But don’t panic. If your website is not attracting the right traffic and converting customers, there could be an easy fix.
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Modern SEO Techniques

modern tech

We have visited SEO a lot in our blog and its always a hot topic. Over recent months Google has released numerous updates to its search algorithm heavily affecting many millions of sites. We at identity are constantly bombarded with spam from so called SEO companies promising to rank your site. With on page / off page optimization, link building, white hat, black hat, blogging - it’s a scary world out there.

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Social Media Marketing Campaign

social-media1

Its marketing but not as we know it! It isn't just the latest, greatest fad, it's a powerful mechanism to cultivate customer relationships and outclass big businesses without having to spend a fortune on infrastructure.

Measuring the success of your campaign is key to understanding what kind of an impact you are having in the market place. This is a golden rule in a successful social media marketing campaign. More on this later in the article.

Your Website

This is the face of your organisation and therefore is an important factor for your online marketing campaign. People will be directed to your site which will need to project the correct message about your business, brand, products and services. It will be one of the main points of contact between you and your customers, and the site that they will find through a web search for your business.

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How to Keep Attracting Online Customers

happycust1The transactional nature of online shopping requires merchants to engage continuously and effectively with existing and potential customers. There are two basic challenges: attracting people and making them return repeatedly. The communication tools deployed must bring a fresh persuasive message, with a personalised touch related to the consumer’s behaviour. Here are just some of the tools that can facilitate effective relationships.

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