Its marketing but not as we know it! It isn't just the latest, greatest fad, it's a powerful mechanism to cultivate customer relationships and outclass big businesses without having to spend a fortune on infrastructure.
Measuring the success of your campaign is key to understanding what kind of an impact you are having in the market place. This is a golden rule in a successful social media marketing campaign. More on this later in the article.
This is the face of your organisation and therefore is an important factor for your online marketing campaign. People will be directed to your site which will need to project the correct message about your business, brand, products and services. It will be one of the main points of contact between you and your customers, and the site that they will find through a web search for your business.