In the last few years, the popularity of the mobile web has sky rocketed. In 2015, the number of Google searches performed on mobile devices outstripped the number made on laptops and desktops. A third of Brits now see their phone as their go-to internet browsing device and smartphone use has increased 394% in the last four years.
As well as making for interesting statistics, these figures show the importance of the mobile web. Companies that want to connect with their customers regardless of their geographical location have to invest in getting their site ready for the mobile web, otherwise they may miss out and risk giving their business to the competition.