Its a fact:
People won’t use your Website if they can’t find their way around it.
You know this from your own experience as a web user. If you go to a site and can’t find what you’re looking for or figure out how the site is organised, you’re not likely to stay long – or come back. So how do you create the proverbial “clear, simple, and consistent” navigation?
Scene from a Shopping Centre:
Picture this: It’s Saturday afternoon and you’re headed for the local shopping centre to buy a chainsaw.