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As a newly established company it can be an uphill struggle to get visitors to your website and an even bigger struggle to convert these visitors into customers. The most efficient way of generating the traffic is via search engines such as Google & Bing, otherwise you are completely depending on potential customers having already heard of you and directly searching you out or referrals from other marketing media. This is why SEO needs to be at the forefront of most businesses marketing efforts.

How can you achieve SEO success from the very beginning?

We are going to talk through what elements to keep in mind when developing a solid SEO strategy when launching your new business startup.

AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.

1. Take advantage of Adwords Audiences

Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.

Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.

2. Take time to learn the interface.

You may or may not already be aware but Social Media goes hand in hand with promoting your blog. Blogging is a great way to get visitors to your website but writing an enticing blog is just the start, you need to then promote this blog, the perfect platform for this is Social Media.

Spring has sprung and with that comes the time to refresh and renew the old, that goes for your website too. Now is the perfect time to take a fresh look at your old website and objectively look at how you can breathe new life into it.

• Is your website old and tired?
• Are you sure its sending the right message to your customers?
• Do you need your site to do more for you?

A new website with a fresh and modern design could really benefit your business and this is how:

You may or may not be aware that Google is prioritising mobile sites for 2017. Google is separating it’s search indexes for mobile users to prioritise results which are easily readable and relevant to the user. This means that responsive websites will receive a massive boost in search engine results from mobiles and appear above desktop websites.

"93% of online experiences begin with a google search"

You’ve spent hours researching, analysing, and finally creating compelling content.
Now you need to spend just as much, if not more time promoting your content than actually writing it.
Where better to promote your content than where we spend more than 25% of our online time:

Social Media

Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.

We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:

Are you using the right keywords?

For example, we are a web design company based in Ipswich so our primary keywords are:

• Web design
• Web designers
• Web development
• Web-based services
• Ipswich

For those of you who are yet to be convinced by the powers of social media for business, then this article is for you!

It is not as daunting as it all sounds and once incorporated correctly by professionals into the foundations of your marketing mix, you can begin to advance on your competitors and create a surge in sales.

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Tyson Cooper Ltd came to Identity looking to redevelop their existing website so our talented design team got to work and now www.tysoncooper.com has been released into the big, wide, digital world.  

By using bold graphics and relevant content which kept in line with the brand’s identity we completely redesigned the site to be clear, creative and visually exciting.

View new website: www.tysoncooper.com 

We have visited SEO a lot in our blog and its always a hot topic. Over recent months Google has released numerous updates to its search algorithm heavily affecting many millions of sites. We at identity are constantly bombarded with spam from so called SEO companies promising to rank your site. With on page / off page optimization, link building, white hat, black hat, blogging - it’s a scary world out there.

Identity are certified Google AdWords partners, and have passed Google’s own stringent testing and vetting procedure, meaning that we provide you with a service that’s backed up by the world’s biggest search engine.

Requirements for becoming a Google Certified Partner?

With our search engine marketing programme we can guarantee first page results with Google Adwords. We have proven experience in setting up and managing successful campaigns for our customers. Identity follows a process of best practice that has seen our clients’ experience immediate exposure and increased traffic through their website.

We do this by...

•     Researching appropriate terms and phrases for your sector
•     Identifying optimum keywords through competitiveness and popularityadwords-voucher
•     Reviewing competitor activity to gauge market space
•     Managing agreed Adwords budget
•     Goal setting and management
•     Writing eye-catching advertising copy
•     Selecting and enhancing landing pages
•     Providing detailed monthly reports
•     Google AdWords Professional certified service provider and

It’s known that most people prefer to watch a video than read text or look at static images. Video usage is on the rise, with more than 95% of UK homes (and rising) have broadband its becoming much more accessible.  YouTube is rated the 3^rd most popular site in the world, video is here and here to stay.

This is the conclusion of the SEO lessons from Identity, we have hoped that you have found them useful and informative. In closing there are a few other important things that I wanted to go over.

Site Builders

I didn’t talk at all about Site Builders and this is an important topic.

Unfortunately many people are living a perfect example of “If you build it, they won’t come“.

Now that your site is optimized, your link campaign is under way and you are diving into social media, it’s time to talk about maintenance.

SEO is an ever changing industry. Optimization is not a “set it and forget it” kind of thing. You have to monitor rankings and tweak your site if the results you were hoping for don’t happen. Even if you get the results you were after, you need to stay on top of industry news and make any necessary changes to your site. If you don’t stay current with what the engines are looking for, you risk losing your rankings.

• The blogosphere is now 70 million weblogs wide
• About 120,000 new weblogs are created each day – which means 1.4 new blogs are created every second
• 1.5 million posts per day which means 17 posts are made every second

What does that mean?

Some people might think it means there are so many Blogs out there how could my little Blog get noticed and make a difference? That’s not the right way to look at it though, and here’s why:

Links are important to the search engines because it shows the engines that other sites think your information is worthy of sharing. Each link is like a vote for your website.

Links are not only good for the engines but good links open up new sources of traffic from relevant, complementary but non­competing websites.

Linking has gone through so many transformations over the years. First all reciprocal links are good, and then only relevant links are good. Then reciprocal links are not helpful, you need one way links.

Next we are going to focus on the tweaks we can make within your website and website code to “prepare” your site for the search engines.

These techniques change over time, so staying current with the engines is vitally important to the on­going success of your webpage.

Please note: you should never abuse any of these techniques. Everything with moderation!

Let’s start with your Meta tags.

What does everybody with top rankings know that you don't know? That's the question that drives most people in their quest for Search Engine Optimization (SEO) information.

The foundation of a top ranked site should be SEO Friendly or SEO Ready – both are terms used for making sure the foundation of your site is clean, concise and “friendly” to the search engine bots that crawl your site. Have you ever tried to build a house of cards? Your strategy as the house grew more complex was very important - but none of it mattered without a solid foundation.

To get top rankings and have long term SEO success you simply cannot ignore the foundation of your campaign. 

A solid foundation consists of the following: