Unless you’ve got a tech genius on your payroll, you probably had to employ an outside agency to create your company website for you. In most cases, you will have provided your web designer with the basic content for the site, along with guidance on how you wanted the site to look, feel and operate.
What does everybody with top rankings know that you don't know? That's the question that drives most people in their quest for Search Engine Optimization (SEO) information.
The foundation of a top ranked site should be SEO Friendly or SEO Ready – both are terms used for making sure the foundation of your site is clean, concise and “friendly” to the search engine bots that crawl your site. Have you ever tried to build a house of cards? Your strategy as the house grew more complex was very important - but none of it mattered without a solidfoundation.
To get top rankings and have long term SEO success you simply cannot ignore the foundation of your campaign.