Whether they’re buying a new TV, investing in printed marketing materials, booking a holiday, planning a wedding or picking up a few last minute presents, people like to do business with companies they trust. No one wants to be ripped off, disappointed or let down at the last minute. So as people browse the web in search of products or services, they automatically gravitate towards websites that look trustworthy.
Building trust through web design is an established practice and a lot of web design companies work hard to develop graphics, features and techniques that will help people trust a business, converting them from visitors into customers as they go. If it’s been a while since your company website had a redesign, or you’re launching a brand new business onto the web, taking the time to ensure your website looks and feels trustworthy could pay dividends in the future.