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Interesting web and identity news

Why your business needs a professional logo

angular logo template 1061 222

 

So you're looking to start up a new business venture and there's a lot of work to be done before launch. Everything's taking time, effort and of course money so why fork out a sizable amount of money for a logo when you could design one yourself? It can't be that hard, can it?

Well, before you start drawing up drafts you may want to consider the reasons why businesses have professional logos

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Using Social Media to influence your Blog

blog marketing

 

You may or may not already be aware but Social Media goes hand in hand with promoting your blog. Blogging is a great way to get visitors to your website but writing an enticing blog is just the start, you need to then promote this blog, the perfect platform for this is Social Media.

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Spring Clean: How to refresh your website for Spring

spring

 

Spring has sprung and with that comes the time to refresh and renew the old, that goes for your website too. Now is the perfect time to take a fresh look at your old website and objectively look at how you can breathe new life into it.

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GDPR – What does it mean for your website?

 

compliance

What is GDPR?

The General Data Protection Regulation (GDPR) is a series of changes to the way data is captured and handled by everyone in the EU. The intention is to regulate and give more control to website users more control over their data is captured and handled. If you control a website and capture data from a user, they have the right to request that you erase this data.


When?

25th May 2018

Does this affect me?

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How to Get More Visitors to Your Website

Ok, so you have your nice shiny website, but wait a minute… where are the visitors? Let’s take a look at some methods of getting some visitors to your website.

get more visitors for free

 

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Cool 'Cool' Websites for Summertime

summer banner

With the brink of summer upon us now is the perfect time to ensure your website is looking cool for summertime.  Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.

What would freshen up my website?

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Why is it important to own your own UK domain name?

domain pic

Domain name ownership is important


Your domain name identifies your business on the internet. Whoever controls your domain can shut down your website or lose it for you altogether. This person is referred to as the registrant, often the person who purchased the domain name, it could be your web company, it could be an employee, it could be anyone. However, the person who should be in control of your domain should be someone trusted with high authority within the business, usually the owner.

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Presenting: Ebstone Kitchens

Ebstone Kitches

With more people searching for products and services online than ever before, having a website which grabs and retains attention is vital. This is exactly what is achieved with Ebstone a leading kitchen supplier based in the UK for nolte, Nobilia and Macintosh kitchens.

Like many innovative and forward thinking businesses, Ebstone Kitchens realised that they needed to upgrade their online presence if their website was going to give customers the right first impression about their brand. By working closely with Ebstone Kitchens, we were able to give their site a full facelift, bringing their web presence right up to date and giving them a site that reflected their company image whilst showcasing the high quality kitchens they supply.

View Website

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Take control of your website

MacBook Air Mockup

Modern websites are built using content management systems (CMS) enabling you to:

  • Easily update your website
  • View statistics
  • Manage products for your store
  • Manage users
  • And more!

You can take full control of your website. A CMS is a powerful tool working behind the scenes that enables end users with little to no technical knowledge to make changes to their website. This is the biggest advantage of a CMS, no need to pay for simple changes to your website, with the ability to assign tasks and roles and to check progress at any time. This can be anything from administering text and image changes to moving around the positions of elements on a page.

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Case Study: JLS Ovens

JLS ovens

Every single company we work with has its own unique set of requirements. Whether they have a bespoke product line, a complex list of services, a niche USP or a strong personality that needs to be communicated, we work hard to ensure all of the websites we build go above and beyond the brief we receive and reflect our clients’ businesses perfectly.

One website we’ve recently completed – and that we feel meets these exacting standards perfectly – is the new JLS Ovens homepage. Detailing a specialist product line and industry specific services, the site includes a lot of important information in a clear and concise format. Designed to be stylish and contemporary as well as practical, the JLS Ovens site acts as an online showroom for this innovative company’s high end products. 

View new website: www.jlsovens.com

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Case Study: Ince Umbrellas

james ince

When a project is done and dusted, we like to take a moment to sit down and have a look back at what we’ve achieved. As well as giving us the opportunity to assess our work and ensure we’ve met every aspect of the client brief, this is also a great opportunity to showcase what exactly we can do. 

So with the new website for Ince Umbrellas now up and running, let’s have a look at the site’s extensive list of customer features, its slick design and its stylish aesthetics.

View new website: www.inceumbrellas.co.uk

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Case Study: Hideo Wakamatsu

hideo1

Bright, bold and eye-catching, the Hideo Wakamatsu online shop is a great example of the kind of stylish and practical site our team can create. Designed to reflect the company’s personality and products, the new ecommerce site makes these unique bags and accessories even easier for customers to find and purchase.

After working with Hideo Wakamatsu to create a brief that met their current needs and future ambitions, we set out to design and build a site that would do their products justice. To give our customers an idea of what our creative team can do, here’s a rundown of how we brought the Hideo Wakamatsu online shop to life.

View new website: www.hideowakamatsu.co.uk

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Case Study: Young Mamas

young mamas

Young Mamas contacted Identity looking to have a website designed and constructed with the aim of presenting a friendly feel and a place for young mothers to meet online and share their experiences, recipes, support, tips and more.

View new website: www.youngmamas.org.uk

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Introducing: Fancy Dress Hut

fancy dres hut

Fancy Dress Hut contacted Identity looking to create an ecommerce site to sell their fancy dress products which reflects the spooky nature of their business. During the halloween period as you browse the site spiders crawl over the page and drop dead as the mouse passes over. Over the christmas period snow cascades down the page creating a festive atmosphere.

View new website: www.fancydresshut.com

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7 mistakes to not make with your Ecommerce business

mistakes

Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.

We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:

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Ship Shape Bedding

ship shape web design

With another week of hard work now under our belts, it’s time to take a quick look back at what our talented team have been up to this month. We’ll start with a look at one of our most recently completed projects, a website for innovative shipware company Ship Shape Bedding.

Visit new website: www.shipshapebedding.co.uk

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Key Factors to consider for a new website

web design

There are many different factors to consider when creating a new website heres a rundown of a few things you may not of considered

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Does Your Website Attract The Right Traffic and Convert Customers?

website design

The purpose of having a website is to sell your products and services. That’s most likely why you paid a web designer to build you one.

So it is understandable you are frustrated that your prized digital asset is not giving you a return on your investment. But don’t panic. If your website is not attracting the right traffic and converting customers, there could be an easy fix.
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Lesson Three: On-Page Optimisation

Next we are going to focus on the tweaks we can make within your website and website code to “prepare” your site for the search engines.

seo_lesson3

These techniques change over time, so staying current with the engines is vitally important to the on­going success of your webpage.

Please note: you should never abuse any of these techniques. Everything with moderation!

Let’s start with your Meta tags.

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