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Why is Social Media Marketing so valuable?

social media management

You’ve spent hours researching, analysing, and finally creating compelling content.
Now you need to spend just as much, if not more time promoting your content than actually writing it.
Where better to promote your content than where we spend more than 25% of our online time:

Social Media

Increase website traffic and search ranking

One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be (free advertising)

Increase brand awareness

People will notice you and remember you in the future then choosing your brand over another's.


A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.

Build relationships

Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. Social media increases sales and customer retention through these regular interactions and timely customer service.

Promote your products / services

Increase sales through promoting your products / services to your followers - once you’ve got a healthy following of users who are interested in your content, tell them about it, tell them who you are what you do and why they should use your service or buy your product and they will listen.

Social media has a whole host of benefits to help you grow your business

By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.

Are you ready to start reaping the benefits of social media for your business? Identity can help you schedule posts at peak times, engage with customers, and monitor your success.

Managing your social media can be a headache but it doesn’t have to be costly. Contact us today to discuss your project in full and start reaping the benefits.

Case Study: JLS Ovens
Take control of your website

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