Successful Design is Based Around Users, Your Brand, Your Goals and Objectives
Website Design
An effective website design should be both engaging and intuitive. When designing a website there a many key factors that all contribute to how to your site will be perceived, this includes everything from imagery used, to simplicity of how to achieve the visitors goal. Creating a great user experience is essential, to do so your website needs to be well optimised for usability and functional. This may sound easy enough but in reality it takes an experienced designer to marry all these factors together.
Responsive Design
Responsive web design is an approach to designing and coding websites that ensures they adapt and respond smoothly to the various screen sizes, resolutions, and devices on which they are viewed. Rather than creating separate versions of a website for different devices, responsive design employs flexible layouts, fluid images, and CSS media queries to dynamically adjust the content and layout based on the user's device. This ensures that users have a consistent and optimal viewing experience, whether they are accessing the site on a desktop computer, tablet, or smartphone. Responsive design is crucial in today's digital landscape, as it allows websites to maintain usability and accessibility across a wide range of devices, ultimately improving user satisfaction and engagement.
Branding Design
Branding design encompasses the strategic development and application of visual and conceptual elements to establish a distinct and memorable identity for a company, product, or service. It involves crafting a cohesive and recognisable image through elements such as logos, color schemes, typography, imagery, and messaging. Beyond aesthetics, branding design aims to evoke specific emotions, associations, and perceptions in the minds of consumers, fostering trust, loyalty, and preference. Effective branding design not only sets a business apart from its competitors but also communicates its values, personality, and promise to its target audience. It serves as the foundation for building strong relationships with customers and shaping their overall perception of the brand. In essence, branding design is the art and science of creating a lasting impression that resonates with consumers and drives engagement, loyalty, and growth..
Interface Design
The key part of your site. The first part your customers will see. A User Interface (UI) is the space where interactions between humans and machines take place, either an app or a website. Identity are specialists in creating UIs that are high quality and match the branding/aesthetics of your company.
It is important to take into consideration the experience of the user when landing on your website. If the colours, images etc are not to a high standard, it can deter a user from staying on your site, and in turn losing a potential client. It is undeniable that customers prefer websites with impactful appearances and captivating features. We have produced many high-quality websites from a range of companies. Will yours be the next?
Responsive Web Design
Fundamentally, a responsive design is a way of building a website that will automatically scale the sites content, to consider the size of the users device screen. We believe at identity it is key to have a responive design for your site, as it can help you solve a lot of problems. These days, it is highly more likely for a user to view your website from their phone or tablet, rather than a computer screen. Making a site mobile-friendly will improve the way it looks on both large and small screens. This will avoid any inessential resizing, scrolling or zooming that you would need to do on an unoptimized site. We aim to keep potential clients on a website, rather than having them frustrated by trying to naviagate a site not fit for their screen size and possibly losing their interest.
Previously, you would need to create multiple different sites to match every screen size. Designing just one site that adjusts itself accordingly is the way forward. By appealing to both mobile viewers and desktop users, you will ultimatly increase you target audience size leading to a rise in web traffic for your business.
Identity has many years of experience when it comes to optimisation of websites, will yours be the next?
Logos, Branding and Brochures
At identity we offer a range of services that can help your business exceed. Besides just building high-quality websites for a range of businesses, we provide many more design services. A brand new logo for your website is always an option. An outdated logo can look out of place or off brand on a modern website, staying consistant creates an identity.
Keeping your clients up to date with newsletters and brochures is an excellent way to keep a consistant target audience.
Good web design not only captivates users but also enhances accessibility and usability, ultimately driving engagement and achieving business objectives.
Case Study - Total Football Direct & Total Gymnastics Direct
Identity Web Design has demonstrated their expertise in web development with their work on Total Football Direct and Total Gymnastics Direct. These websites showcase a seamless integration of design and functionality, providing users with an engaging and informative experience. Through intuitive navigation and visually appealing layouts, Identity has made it easy for visitors to explore the wide range of products and services offered by both brands.
The inclusion of high-quality images and descriptive content enhances the user experience, helping customers make informed decisions. Moreover, Identity's use of responsive design ensures that the websites are accessible across various devices, making them user-friendly for all. Overall, Identity Web Design has successfully captured the essence of Total Football Direct and Total Gymnastics Direct, delivering websites that are both visually appealing and highly functional.
View Website
We cannot fault the excellent service provided by Gavin and Nas at Identity Web Design. We recently took the opportunity to rebuild and improve our website and although this initially seemed a daunting task, Gavin and Nas made sure the process ran smoothly.They were always happy to help with any issues and now the website is up and running, the ongoing service is invaluable. Being able to just pick up a phone and having the confidence that any issues will be resolved quickly is extremely important to us.Identity have provided us with a website which meets all our requirements and will most certainly improve our online presence going forward. - Karen Cornforth, Managing Director
Excellent communication, very helpful, patient and lovely staff and a highly professional service. The team have completely transformed our website and they made the entire process as easy as possible. It's been a very long time since our website has been updated and we are delighted with the results. Thank you so much! - Helena Moles, Clinic Administrator
Case Study - Suffolk Medical Clinic
Identity Web Design has crafted an impressive online presence for Suffolk Medical Clinic. Through a strategic blend of design and functionality, they've created a website that not only showcases the clinic's services but also enhances user experience. From the sleek layout to the intuitive navigation, every element has been meticulously designed to engage visitors and guide them seamlessly through the site.
Identity's attention to detail is evident in the incorporation of high-quality images and informative content, providing visitors with a comprehensive understanding of the clinic's offerings. Additionally, their implementation of responsive design ensures that the website is accessible across various devices, catering to a wide audience. Overall, Identity Web Design has effectively captured Suffolk Medical Clinic's essence, delivering a professional and user-friendly website.
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