Identity Web Design’s team of creative web developers are pleased to announce the unveiling of a new responsive brochure website
Crawford’s came to Identity with a vision! A vision to modernise functionality and appearance of their own existing website.
To begin, we set about preparing the design. Crawford’s sent over their stylish new logo and branding which became our key point of reference. It was ideal for guaranteeing the colour scheme and theme remained consistent and clearly presented.
The sweeping image slide shows and ‘product in action’ videos complete the visual experience a treat!
Content Management System
When the designs and key features proposed where finalised, the site’s build commenced on Joomla, a trusted and established platform which supports sophisticated tools and enables flexibility to future developments as the client’s needs change and grow.
Overall, the tools and tactics incorporated into the site work hand in hand to digitally contribute to the business’ Advertising & Awareness, SEO and Communication & Outreach. Among these, the linking of the eBay shop to the main navigation bar was a strategical move to enhance the shops credibility, exposure and increase chance of click through.
We embedded social media throughout the site, especially on the ‘machine’ and ‘used machines’ pages, where ‘share’ & ‘like’ buttons were introduced to encourage and escalate online exposure.
The site is established with responsive design, a necessity incorporated for users accessing the site on mobile or tablets devices so the site reshapes to match the size of different screen sizes.
A newsletter tool has been added for visitors to sign up to, to be brought to speed on the company’s current news. This tool is stress-free for the client to manage and is accessed via the Joomla dashboard, keeping everything in one place making it easy to control.
We really enjoyed working with the client on their project and delight in sharing our stories of online success with our readers.
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