Engage and Convert Your Target Audience with Customized, Data-Driven Digital Marketing Strategies Designed for Your Unique Business Needs
SEO
Users rarely look beyond the first page of Google search results. While many aim for that top spot, not all businesses are positioned to reach it. Through effective optimization and targeted keyword selection, we’ve successfully transformed small businesses into local leaders. We assess your website’s structure to enhance both user experience and search engine rankings. Our goal-setting relies on comprehensive keyword and market research, enabling us to craft a practical SEO strategy and establish realistic ranking objectives.
PPC
Pay-per-click (PPC) advertising is a strategy where you pay to have your website prominently displayed at the top of Google search results for selected keywords. PPC campaigns are an effective way to quickly attract visitors to your site and can yield high-quality leads when managed correctly. At Identity, we customize PPC campaigns to align with your business's unique selling points. We ensure you're targeting the most relevant keywords to maximize your return on investment and avoid unnecessary spending. Our ongoing optimization of targeted pages helps maintain high performance, and we provide monthly reports to keep you informed about your campaign’s progress and outcomes..
Social Media
We offer extensive insights and unparalleled expertise to enhance your social media visibility. Social media management involves the creation, publication, promotion, and oversight of content across various platforms such as Facebook, Twitter, and LinkedIn. By engaging in these activities, you can tap into a rich source of potential leads, clicks, and opportunities to showcase your content effectively.
Targeted Marketing
By utilizing data analytics and insights from users, Identity can more precisely identify and comprehend the needs and preferences of your target audience. This capability enables us to craft personalized and relevant experiences on your website. Such experiences may involve showcasing targeted advertisements, suggesting products or services based on previous interactions, tailoring website content to match user interests, and applying dynamic pricing or promotional strategies.
Cooperative Marketing Process
Identity Web Design has served a diverse range of businesses and possesses extensive experience as a digital marketing agency. The team at Identity consists of skilled professionals, including designers, developers, and marketers, who are committed to bringing your ideas to life through aesthetically pleasing websites. Their goal is to distinguish your business from competitors and facilitate its growth.
Your website acts as the public representation of your business and serves as a powerful marketing asset when utilized and presented effectively. Identity recognizes the significance of making a positive first impression on customers visiting your website. The user experience should be enjoyable and informative, enabling customers to interact meaningfully with your site.
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Client Communications
Engaging with new customers while maintaining communication with current ones is effectively achieved through email marketing. This strategy is an essential element of any digital marketing approach, regardless of the organization’s scale.
Businesses can reap numerous advantages from email marketing, such as enhanced customer engagement and increased brand visibility. This form of marketing allows companies to connect directly with their audience, fostering relationships that can lead to customer loyalty and retention.
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Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eyecandy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
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Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
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We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
Identity have been designing, developing and marketing websites in and around Suffolk for over 10 years where we have positioned ourselves as one of the top web developers in the county. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Suffolk office:
Stour Suite,
7 Wherry Lane,
IP4 1LG
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