Get a return on your investment by making sure people visit your website. Identity can offer four main areas of digital marketing and a good marketing strategy incorporates all three.
Organic SEO (Search Engine Optimisation) is where your website ranks for key search terms without any supplementary advertising.
Get your website listed on the first page of google with the correct keywords for your business. We perform site and competition analysis and produce online strategies that over time will enable your desired keywords to get you the results you expect.
Pay Per Click Advertising
Pay per click advertising can get you instant internet exposure and will work well for specific types of business such as ecommerce. In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you add to your funds. Identity have enjoyed running a plethora of successful PPC campaigns for businesses looking to increase their sales and internet presence.
Never underestimate the power of social media. There are a huge number of potential customers out there who can be reached for free through this medium. From Facebook / Twitter / Instagram / Linkedin Identity are skilled at managing social media accounts on the client’s behalf. Social Media is now often seen as the first point for customer service for your business and a timely response time can see an increase in brand popularity. Brand awareness and direct contact with your customers can be a goldmine for your business if utilised properly. If you don’t know how/if social media will work with you then contact us to discuss.
To make a marketing campaign work you need to make sure you market through all marketing channels, this is another excellent low cost channel.
Newsletters or e-shots are a fantastic way to reach customers directly and give them something to read about. Some of you reading this right now may have got here via a newsletter!
We can help you with your newsletter copy, design, systems to send and of course the all-important tracking. You will be able to see who reads your newsletters, who clicks on links in your emails and who forwards them on.
Newsletters can help you market products, send topical information and important updates directly to your customers and to people who want to read your content.