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Interesting web and identity news

Love is in the air - Valentine’s Day Ecommerce Marketing Tips and Tricks

 love in the air

Valentine’s Day is one of the major e-commerce holidays, we have shared some tips and tricks, which you may find useful.

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Be secure avoid Hacked Website?

hack

A hacked website can cause major disruptions to your business and the services you provide, keeping your website up and running is crucial for any business. Usually the security of a website is the last thing on your mind when you are looking for a great website but it's important none the less. Potential website owners are often focused on the asthetics of the site wth many neglecting to keep their website security as updated as possible.

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Ecommerce - Sell your products online

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new projectPowerful Shopping Tools

Safe, Secure & Fast

Identity design and build Ecommerce websites in Suffolk, which is where we are also based. Residing locally has a massive impact on project scope when it comes to building an ecommerce site for local business over one which is not. We build websites for businesses of all sizes and industries.
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Ensuring Excellence: How To QA a Website

excellence qa

QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.

Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.

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Business during covid Xmas Are you ready?

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Christmas is nearly upon us, an important time for any online business, now more so than ever. During the lockdown period online sales have risen exponentially and this is a trend we can expect to continue long into the festive period. Now is the time to prepare your site and hit the ground running when shoppers begin searching for gifts, The UK alone online sales in 2019 exceeded the £160 billion mark, meaning there's plenty of business to be won and it's equally important to gain an advantage over your competitors.

Take a look with us at some meaningful branded elements which you can implement to get your site into the Christmas spirit:

 

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Keep your customers informed during lockdown with notifications

coivd notification

As we prepare to enter a national lockdown on the coming Thursday now is the perfect time to get your business prepared to continue it's services during the 4 week period. Many overlook the importance of notifying their client base with how the business is changing to remain in safe operation, with many people at home checking online the businesses website should always be your first port of call. We can help you with updates to keep your businesses employees and connections well informed. lets take a look at some of these methods and how they work effectively

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Changes To Google Maps API

apimaps

You may have noticed google maps has recently stopped working on your website, this is because Google have recently updated the way in which API keys can be used for maps.

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Post-Lockdown: The future of eCommerce

What is the Future of Ecommerce ecommerce website design company

 

As we ease into our post lockdown future it has been interesting see a huge rise in eCommerce sales of 88%. With redtrictions to high street retail to some extent still in place we are observing larger numbers of people shopping online now more than ever. Hopefully sooner rather than later, this global threat will pass, and physical stores will resumer business as usual. As current barriers such as airline closures and social distancing measures are removed, will we ever return to business as usual? What could the new ‘normal’ look like? The future is looking strong for e-commerce with these recent trends in online spending not looking at dropping off anytime soon.

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Why use Chatbots on your website

Why use Chatbots on your website

Chatbots have made some amazing progress since their creation, which can be dated back to 1966, with the appearance of ELIZA, one of the principal language handling PC projects to be made for IBM. How times have progressed since then, regularly now you can be having a 'discussion' with what you believe is a human and you are speaking with a well developed chatbot. We see chatbots as a critical development industry that will keep on making huge progress all through 2020 and beyond.

unknowingly, many of us are using a chatbot daily. This could be through using Apple’s Siri, Google Assistant or a ‘live chat’ application on a website that reacts just like a human would. How many times have you recently visited a website and a ‘chat now’ option opens? Been halfway through an online buying process and a chat window appears trying to address any concerns or issues? They have become the norm in many autonomous circumstances.

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Why digital marketing is important in the current climate

digital market covid

The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.

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