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Leverage the True Power of AdWords with these handy Tips

Leverage the True Power of AdWords with these handy Tips

AdWords is a very powerful tool and if you are using it already or thinking about using have a read below for some possible extra tips to get you going.

  1. Take advantage of Adwords Audiences

Audiences allows you to experiment with showing your ads to different groups of people. This is could be a powerful feature for your campaign. Being able to segregate your audience and split your ads to specific groups gives you control over split testing and homing in on your ad spend.

Spend your time and budget trying out different audience functionalities and see if they improve your campaign. However, make sure you record your changes and use a methodology so that you can work out good and bad performing changes.

  1. Take time to learn the interface.

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Free Web Hosting

hosting cat

What do you get?

  • 2 GB of disk space
  • 10 GB bandwidth
  • 1 hosted website
  • 1 MySQL database
  • No subdomains
  • No domain aliases
  • PHP mail() or SSL are provided as paid addon.
  • It's 100% FREE
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Kick off your digital marketing campaign this world cup

Fifa

The world cup is fully underway with England progressing nicely, but have you kicked off your world cup campaign?

The world cup is a big event with a lot of excitement surrounding it making it the perfect tool to boost your campaign. 

 

We've put together some tips to help get you underway:

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Why your business needs a professional logo

angular logo template 1061 222

 

So you're looking to start up a new business venture and there's a lot of work to be done before launch. Everything's taking time, effort and of course money so why fork out a sizable amount of money for a logo when you could design one yourself? It can't be that hard, can it?

Well, before you start drawing up drafts you may want to consider the reasons why businesses have professional logos

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Using Social Media to influence your Blog

blog marketing

 

You may or may not already be aware but Social Media goes hand in hand with promoting your blog. Blogging is a great way to get visitors to your website but writing an enticing blog is just the start, you need to then promote this blog, the perfect platform for this is Social Media.

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Spring Clean: How to refresh your website for Spring

spring

 

Spring has sprung and with that comes the time to refresh and renew the old, that goes for your website too. Now is the perfect time to take a fresh look at your old website and objectively look at how you can breathe new life into it.

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GDPR – What does it mean for your website?

 

compliance

What is GDPR?

The General Data Protection Regulation (GDPR) is a series of changes to the way data is captured and handled by everyone in the EU. The intention is to regulate and give more control to website users more control over their data is captured and handled. If you control a website and capture data from a user, they have the right to request that you erase this data.


When?

25th May 2018

Does this affect me?

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Identity at Business East 2018

business east99

Identity shall be once again attending Colchester Business East. It's a great place for businesses to showcase their services and network with like-minded people.

The event is on Thursday 8th March running from 10am - 4pm and is free to attend.


pinballDue to its popularity last year we will once again be holding a pinball tournament with prizes to be won.

Be sure to stop by our stand 40B for a chat and your chance to win.

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5 reasons why website security is important

web secuirty

Website security is important a hacked or malware infected website can result in:

Loss of reputation, Loss of website operatons, Blacklisted website

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Which E-commerce system is the best fit for your business?

Website E Commerce


Choices, choices, choices


When it comes to selling products online there are many platforms from which to do so each offering their own USP as to why you should use them. There are monthly paid services such as bigcommerce & shopify and then there are free open-source services such as Magento & Hikashop, each providing a great platform to start selling from.

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