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Interesting web and identity news

Presenting - Manx Tomkinson

manx mockup

Manx Tomkinson have been supplying carpets for nearly 150 years, and thought it was due time they upgraded their website to a responsive one which properly represented the luxurious carpet range they have on offer.

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identity web design are on the move

 ipswich docks

Stour Suite
7 Wherry Lane
Ipswich IP4 1LG

New Number: 01473 807014

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Success At Business East

business east

Success at Business East


A thank you to all of the individuals / businesses who we met at Business East, it was very nice to meet so many like-minded people. We hope that you enjoyed the day as much as we did.

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What are the top content management systems?

What is a content management system (CMS)?

A CMS is a platform on which websites can be built upon which allows the owner to create and manage their content with little technical know-how.

What are the best CMS available?

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Eccentric Trading Company

eccentric trading

After many years running an established antiquities rental store, eccentric came to identity looking to enter the digital age by opening an e-commerce store to access the avenue of online sales. We went forth and created an ‘eccentric’ logo, alongside a quirky e-commerce website, which is easy to manage and accessible across all browsers and devices.

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Visit identity at the Business East 2017 Exhibition STAND 34

business east 2017

 

This exhibition offers the perfect platform to showcase local businesses and network with like-minded business people.

The event is held on 09/03/2017 10am - 4pm. Come and pay identity a visit, you can find us on stand 34 and we will be looking to offer some goodies on the day.

free to register

About Identity Web Design

google reviewsIdentity are an established forward thinking, leading website design and development company based in Ipswich, Suffolk. Delivering first class web development services for small to medium sized business across the UK and US. Identity develop and market responsive websites built on award winning content management systems and technologies.

Get your business online and supported by a trusted and highly reviewed company today. Contact Us

id clients

 

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DHA Global

DHA global mockup

DHA Global contacted identity looking to replace their existing website with a responsive multilingual one which would insight confidence into visitors looking to undertake training courses. The main objectives were to maximise conversions per user visit, to list courses in a clear and concise manor and to design the site responsively to reach as many users as possible.

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Just Launched: Cephas Public Policy

cephas mockup

Cephas came to identity looking to launch a new website to promote their services in the world of public policy

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Promote your business at Christmas

id xmas

We have 10 tips, 5 for business and 5 for specifically for online shops. It’s Christmas, love it or hate it it’s time to get selling!

None ecommerce:

Timeline Cover Photos

Changing your social media cover photo is quite easy, there are plenty of templates online. If you struggle designing or creating one yourself maybe you can get a professional bespoke image made up for you. Make sure you have a call to action on the image so that people know what to do.

Let it Snow

Another quick win is snow… There are lots of snow effects that can be installed on your site, so why not? It’s snowing on our site now – check it out: https://www.identitywebdesign.com

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Boat Gear Direct

web development boatgeardirect

After 25 years of of supplying mooring equipment and products, Boat Gear Direct came to Identity needing an e-commerce website update. Their old site was not responsive, not easy to manage or update and was looking dated. After a consultation with the client we then went forth and produced a responsive e-commerce website which can be updated with ease, and has a modern minimalistic feel.

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If your website isn't responsive google will not list you in 2017.

229

You may or may not be aware that Google is prioritising mobile sites for 2017. Google is separating it’s search indexes for mobile users to prioritise results which are easily readable and relevant to the user. This means that responsive websites will receive a massive boost in search engine results from mobiles and appear above desktop websites.

"93% of online experiences begin with a google search"

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Take control of your website

MacBook Air Mockup

Modern websites are built using content management systems (CMS) enabling you to:

  • Easily update your website
  • View statistics
  • Manage products for your store
  • Manage users
  • And more!

You can take full control of your website. A CMS is a powerful tool working behind the scenes that enables end users with little to no technical knowledge to make changes to their website. This is the biggest advantage of a CMS, no need to pay for simple changes to your website, with the ability to assign tasks and roles and to check progress at any time. This can be anything from administering text and image changes to moving around the positions of elements on a page.

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Why is Social Media Marketing so valuable?

social media management

You’ve spent hours researching, analysing, and finally creating compelling content.
Now you need to spend just as much, if not more time promoting your content than actually writing it.
Where better to promote your content than where we spend more than 25% of our online time:

Social Media

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The perfect way to plan and design your website

plan your website

It takes more than creativity to design a great website. Five critical steps leading up to the design phase.

Step 1 Sitemap and User Flow

You have conducted industry research, completed a competitor analysis but there are two important questions you need to consider.
Have you identified your top three priorities for the website? This will help to drive the key areas to the website and include clear call to actions.
What does a successful website look like? This is very important for the planning of the website and to create a successful SITEMAP (navigation).


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Want over 2.6 billion more people visit your site?

responsive banner

Here are some facts you may not have known:

  • 2.6 Billion smart phone users.

  • Mobile friendly sites are shown first in search results.

  • Users prefer mobile friendly sites

  • Customers come back to mobile friendly sites

  • Engange more customers

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The Best Go To Meeting Alternatives

meeting alternatives

Thanks to the huge technological advances we’ve seen in recent years, remote working, learning and collaboration aren’t just possible, they’re easy, efficient and practical. Programmes like GoToMeeting allow colleagues in different geographical locations to work together on developing projects and make it easy for experts to hold webinars and online learning sessions.

To help you make the most of your digital working capabilities, we’ve chosen five of our favourite seminar programmes that you can use to expand your online capabilities and bring your business right up to date.  

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7 mistakes to not make with your Ecommerce business

mistakes

Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.

We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:

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Key Factors to consider for Local SEO

local seo

Local SEO focuses on what helps people in your area find you on the search engines. With an important client base of many being local, its imperative that you rank high on local search as well as global if not more so for some.

Here’s our top 4 tips for local SEO in 2016

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Key Factors to consider for a new website

web design

There are many different factors to consider when creating a new website heres a rundown of a few things you may not of considered

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Is your website Search Engine Optimized?

search engine optimisation website

Are you using the right keywords?

Search engines rely on keywords to identify the content of a webpage. Keywords define what end-users can expect to find on your website so should relate to the products and services you offer.

For example, we are a web design company based in Ipswich so our primary keywords are:

  • Web design
  • Web designers
  • Web development
  • Web-based services
  • Ipswich
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