What is a content management system (CMS)?
A CMS is a platform on which websites can be built upon which allows the owner to create and manage their content with little technical know-how.
This exhibition offers the perfect platform to showcase local businesses and network with like-minded business people.
The event is held on 09/03/2017 10am - 4pm. Come and pay identity a visit, you can find us on stand 34 and we will be looking to offer some goodies on the day.
Identity are an established forward thinking, leading website design and development company based in Ipswich, Suffolk. Delivering first class web development services for small to medium sized business across the UK and US. Identity develop and market responsive websites built on award winning content management systems and technologies.
Get your business online and supported by a trusted and highly reviewed company today. Contact Us
We have 10 tips, 5 for business and 5 for specifically for online shops. It’s Christmas, love it or hate it it’s time to get selling!
Changing your social media cover photo is quite easy, there are plenty of templates online. If you struggle designing or creating one yourself maybe you can get a professional bespoke image made up for you. Make sure you have a call to action on the image so that people know what to do.
Another quick win is snow… There are lots of snow effects that can be installed on your site, so why not? It’s snowing on our site now – check it out: https://www.identitywebdesign.com
You may or may not be aware that Google is prioritising mobile sites for 2017. Google is separating it’s search indexes for mobile users to prioritise results which are easily readable and relevant to the user. This means that responsive websites will receive a massive boost in search engine results from mobiles and appear above desktop websites.
Modern websites are built using content management systems (CMS) enabling you to:
You can take full control of your website. A CMS is a powerful tool working behind the scenes that enables end users with little to no technical knowledge to make changes to their website. This is the biggest advantage of a CMS, no need to pay for simple changes to your website, with the ability to assign tasks and roles and to check progress at any time. This can be anything from administering text and image changes to moving around the positions of elements on a page.
You’ve spent hours researching, analysing, and finally creating compelling content.
Now you need to spend just as much, if not more time promoting your content than actually writing it.
Where better to promote your content than where we spend more than 25% of our online time:
It takes more than creativity to design a great website. Five critical steps leading up to the design phase.
You have conducted industry research, completed a competitor analysis but there are two important questions you need to consider.
Have you identified your top three priorities for the website? This will help to drive the key areas to the website and include clear call to actions.
What does a successful website look like? This is very important for the planning of the website and to create a successful SITEMAP (navigation).
Here are some facts you may not have known:
Thanks to the huge technological advances we’ve seen in recent years, remote working, learning and collaboration aren’t just possible, they’re easy, efficient and practical. Programmes like GoToMeeting allow colleagues in different geographical locations to work together on developing projects and make it easy for experts to hold webinars and online learning sessions.
To help you make the most of your digital working capabilities, we’ve chosen five of our favourite seminar programmes that you can use to expand your online capabilities and bring your business right up to date.
Building an Ecommerce site can be a mammoth of a task, especially if it’s your first. Luckily for you, we’re here to help. We’ve comprised a list of some pitfalls to watch out for.
We will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them. Here we go:
Local SEO focuses on what helps people in your area find you on the search engines. With an important client base of many being local, its imperative that you rank high on local search as well as global if not more so for some.
Here’s our top 4 tips for local SEO in 2016
Every business needs an objective. And to be successful online, your website should reflect your brand and communicate your business goals to customers.
Your website is the virtual reality of your physical business. It is your shop window in the digital world. It should therefore reflect your company’s expertise within your industry.
The two questions online consumers ask are, does this company have what I need and can I trust them to deliver? Trust and authority is a massive influence in online sales.
You website is often the first time a customer becomes aware of your brand. This is your opportunity to make a first and lasting impression. It is vitally important that the design is up-to-date and visually engaging.
More to the point, it has to reflect the type of business you are and what you can do for the customer. Your website should give you an air of authority visitors will trust.
Unless you’ve got a tech genius on your payroll, you probably had to employ an outside agency to create your company website for you. In most cases, you will have provided your web designer with the basic content for the site, along with guidance on how you wanted the site to look, feel and operate.
The adverts that you’ve been used to seeing at the right hand side of your page with soon be no more. Instead, these paid ads will appear at the top and the bottom of your results page.
Though this will reduce the number of ads on the SERP, Google says that it may increase the number of adverts shown on the results page from three to four if the query is ‘highly commercial’.
Whether they’re buying a new TV, investing in printed marketing materials, booking a holiday, planning a wedding or picking up a few last minute presents, people like to do business with companies they trust. No one wants to be ripped off, disappointed or let down at the last minute. So as people browse the web in search of products or services, they automatically gravitate towards websites that look trustworthy.
Building trust through web design is an established practice and a lot of web design companies work hard to develop graphics, features and techniques that will help people trust a business, converting them from visitors into customers as they go. If it’s been a while since your company website had a redesign, or you’re launching a brand new business onto the web, taking the time to ensure your website looks and feels trustworthy could pay dividends in the future.
In the last few years, the popularity of the mobile web has sky rocketed. In 2015, the number of Google searches performed on mobile devices outstripped the number made on laptops and desktops. A third of Brits now see their phone as their go-to internet browsing device and smartphone use has increased 394% in the last four years.
As well as making for interesting statistics, these figures show the importance of the mobile web. Companies that want to connect with their customers regardless of their geographical location have to invest in getting their site ready for the mobile web, otherwise they may miss out and risk giving their business to the competition.
Now that the fug of Christmas has finally warn off and the New Year is well and truly underway, it’s time take a look at your business and make sure that it’s ready to take advantage of everything 2016 has to offer. From revamping your website to boosting your social media presence, there are lots of ways to improve your company’s marketing potential and help it to achieve the success it deserves.