A hacked website can cause major disruptions to your business and the services you provide, keeping your website up and running is crucial for any business. Usually the security of a website is the last thing on your mind when you are looking for a great website but it's important none the less. Potential website owners are often focused on the asthetics of the site wth many neglecting to keep their website security as updated as possible.
As we ease into our post lockdown future it has been interesting see a huge rise in eCommerce sales of 88%. With redtrictions to high street retail to some extent still in place we are observing larger numbers of people shopping online now more than ever. Hopefully sooner rather than later, this global threat will pass, and physical stores will resumer business as usual. As current barriers such as airline closures and social distancing measures are removed, will we ever return to business as usual? What could the new ‘normal’ look like? The future is looking strong for e-commerce with these recent trends in online spending not looking at dropping off anytime soon.
Chatbots have made some amazing progress since their creation, which can be dated back to 1966, with the appearance of ELIZA, one of the principal language handling PC projects to be made for IBM. How times have progressed since then, regularly now you can be having a 'discussion' with what you believe is a human and you are speaking with a well developed chatbot. We see chatbots as a critical development industry that will keep on making huge progress all through 2020 and beyond.
unknowingly, many of us are using a chatbot daily. This could be through using Apple’s Siri, Google Assistant or a ‘live chat’ application on a website that reacts just like a human would. How many times have you recently visited a website and a ‘chat now’ option opens? Been halfway through an online buying process and a chat window appears trying to address any concerns or issues? They have become the norm in many autonomous circumstances.
The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.
We would like to reassure you that we will be operating as usual and committed to following the Public Health Englands official advice, to ensure we keep every employee safe during the current coronavirus situation. We are currently still contactable at the office number with the normal telephone and email as usual. We are also contactable via our personal emails and mobile numbers as detailed below:
QA (Quality Assurance) is the process utilised to ensure a high quality website is delivered.
Quality assurance, user experience, user acceptance testing, usability – these are all related disciplines. QA is a concern of every area of a project from design, development and testing. The end goal always being the same, to deliver an optimal experience to the end users. It’s a good idea to get someone from outside your organisation to test every page, every feature, every aspect of your website from the viewpoint of a real live user.
You may have noticed spooky elements throughout our website over the halloween period such as spiders and our pumpkin logo. Why? It’s a fun way of engaging your websites users whilst keeping things relevant to the current season. Expect to see more christmas themed areas appearing throughout our site soon.
With summer upon us now is the perfect time to ensure your website is looking cool for summertime. Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.
What would freshen up my website?
When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.